Senior Manager of Paid Media, Dandy

• 4+ years in a digital paid media role
• A builder that loves to be hands on and in-platform
• Outstanding knowledge of Paid Search and Paid Social advertising
• Performance Marketing experience and mindset
• Experience in B2B high growth tech company
• Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
• Overall track record of professional and academic success

Desirable

• Dandy is hiring a Sr. Manager, Paid Media to join our rapidly growing venture-backed company
• This role will sit on the Growth team, where you’ll continue to build and scale our Paid Media function focused on lead generation and customer acquisition
• You’ll have the opportunity to shape the go-to-market strategy, build a world class program, and work directly with Sales and Growth Marketing
• Hands-on management of Dandy’s digital advertising channels including: Google Search, Meta Ads, LinkedIn Ads, and Youtube Ads
• Manage vendors or agency partnerships for channels including: Programmatic Display and Video
• Manage budgets and performance to monthly, quarterly and annual growth targets
• Consistently optimize channels, campaigns, and creative based on full-funnel performance and efficiency
• Prioritize and lead new paid media channel testing
• Work cross-functionally with Campaign & Creative teams to steadily scale lead generation efficiently
• Collaborate with the Marketing Operations team to build enhanced reporting and improve the Marketing to Sales hand-off
• Collaborate with the Website Experience team to improve lead quality and conversion rates