Senior Sales Enablement Director, G2

• 10+ years of progressive experience in sales enablement, sales strategy, revenue operations, or sales
• 4+ years leading and growing a team
• Demonstrated success designing, building, and scaling enablement programs in a B2B SaaS or technology company
• Deep expertise in modern sales methodologies and sales process design
• Proven track record of influencing C-suite and senior sales leadership as a credible strategic advisor
• Strong data and analytics orientation with demonstrated ability to measure, report, and improve enablement program ROI
• Hands-on experience with enterprise sales enablement platforms
• Exceptional communication, facilitation, and executive presentation skills
• Experience managing complex, cross-functional initiatives across Sales, Marketing, and Product
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Desirable

• The Senior Director, Sales Enablement is a strategic people leader responsible for building and scaling the programs, tools, content, and frameworks that maximize seller effectiveness and accelerate revenue growth across G2’s global sales organization
• This role serves as the connective tissue between Sales, Marketing, Product, and Revenue Operations, ensuring every seller has the knowledge, skills, processes, and resources to engage buyers confidently and close efficiently
• As G2 continues to lead in the age of AI, this leader will be responsible for helping transform how our revenue teams learn, work, and win
• The Senior Director will drive the adoption of AI-powered selling practices, build scalable enablement programs and AI playbooks, and identify opportunities to leverage AI to improve productivity, coaching, content creation, customer engagement, and business outcomes
• This role will champion a culture of continuous learning, experimentation, and innovation, ensuring our sales organization is equipped with both the skills and tools needed to succeed in a rapidly evolving market
• Define and own the vision, multi-year roadmap, and operating model for G2’s global sales enablement function, in close alignment with the company’s revenue goals, GTM strategy, and AI priorities
• Lead a high-performing enablement team; foster a culture of continuous improvement, learning, innovation, and accountability
• Serve as a strategic advisor and thought partner to senior sales leadership on all matters related to seller productivity, readiness, adoption, and performance
• Develop and maintain scalable enablement and AI playbooks that establish best practices, drive consistency, and help sellers and managers effectively leverage AI in their daily workflows
• Partner cross-functionally to identify, pilot, and scale AI-powered tools, workflows, and solutions that improve seller effectiveness and customer outcomes
• Own the enablement budget, headcount planning, and vendor relationships in partnership with Finance and Employee Success
• Design and continuously improve scalable onboarding programs that measurably reduce time-to-productivity for new sales hires across all roles, levels, and segments
• Build and maintain a comprehensive continuous learning curriculum spanning sales methodology, product knowledge, competitive positioning, objection handling, AI proficiency, and skills development
• Develop and scale manager enablement programs that equip frontline sales managers to coach effectively, drive rep development, and strengthen team performance
• Lead the design and delivery of major enablement events including Sales Kickoffs, New Hire Bootcamps, QBR preparation, and in-field readiness programs
• Own G2’s sales content strategy; ensure sellers have timely access to accurate, high-quality content — including pitch decks, battle cards, talk tracks, case studies, ROI tools, and AI-enabled resources
• Evaluate, implement, and drive adoption of the sales enablement technology stack (e.g., Highspot, Gong, Hyperbound) and emerging AI-powered solutions across the global sales organization
• Establish and maintain a content governance model to ensure all seller-facing assets are current, on-message, and easily discoverable
• Partner with Revenue Operations to align enablement programs with CRM workflows, pipeline data standards, forecasting processes, and AI-driven insights
• Define and own the enablement analytics framework; leverage leading and lagging indicators — including ramp time, win rates, deal velocity, content utilization, training completion, and AI adoption — to measure program impact and ROI
• Present enablement insights, program results, and strategic recommendations to executive leadership on a regular cadence
• Collaborate closely with Product Marketing to translate messaging, competitive intelligence, new product launches, and AI innovations into field-ready assets and training programs
• Partner with Marketing on demand generation alignment, ICP/persona development, and campaign-to-close enablement
• Build strong relationships with sales leaders to ensure programs are tailored, adopted, and continuously improved based on field feedback