Director of Performance Marketing, Everytable
Healthy fast food company
Job no longer available
Healthy fast food company
101-200 employees
Job no longer available
101-200 employees
Company mission
Everytable's mission is to make fresh, nutritious meals affordable for everyone.
Role
Who you are
- Bachelor's degree in marketing, business, or a related field; Master's degree preferred
- 8+ years of experience in performance marketing, with a focus on a variety of performance marketing tactics for e-commerce and retail brick-and-mortar channels
- Strong analytical skills, with the ability to analyze complex data sets and derive actionable insights for both online and offline channels using a variety of performance marketing tools and platforms
- Experience with SEM, paid social, affiliate/referral, lifecycle, native, video, influencer marketing, retargeting/remarketing and direct mail
- Strong understanding and ability to calculate critical metrics such as CAC, ROAS and LTV
- Proven track record of developing and executing successful performance-based marketing strategies that drive revenue growth and customer acquisition for e-commerce and retail brick-and-mortar channels using a variety of performance marketing tactics
- Strong leadership and project management skills, with the ability to manage and mentor a team/agency of performance marketers, manage multiple campaigns simultaneously, and deliver on tight deadlines for both online and offline channels
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners for both online and offline channels
What the job involves
- Develop and execute performance-based marketing strategies across various channels, including e-commerce and retail brick-and-mortar, that drive revenue growth and customer acquisition using a variety of performance marketing tactics
- Develop and implement a data-driven approach to marketing, leveraging analytics and insights to inform strategy and execution
- Optimize campaigns to improve conversion rates, increase customer acquisition, and drive revenue growth both online and offline using a variety of performance marketing tactics
- Analyze and report on campaign performance metrics, including return on investment, customer acquisition cost, and conversion rates for both e-commerce and retail brick-and-mortar channels using a variety of performance marketing tools and platforms
- Collaborate with internal teams to develop and implement marketing strategies that align with business objectives and drive revenue growth for both online and offline channels using a variety of performance marketing tactics
- Stay up-to-date with the latest trends and best practices in performance marketing for e-commerce and retail brick-and-mortar, and recommend new strategies and tactics to improve campaign performance
- Manage relationships with external partners, including media buying agencies and direct mail vendors for both online and offline channels
- Manage and mentor a team of performance marketers to ensure successful execution of marketing strategies using a variety of performance marketing tactics
Our take
Everytable is a multi-channel healthy food company, registered as a Public Benefit Corporation (PBC). It sets its prices according to the median income of the zip codes it serves to address the lack of equity in healthy eating.
The company provides freshly made grab & go meals through its physical stores, same day delivery, and subscription based meal prep services. It also recently started operating smart fridge vending machines targeted for office buildings, college campuses and similar locations.
While operating at the intersection of the burgeoning (but highly competitive) health, wellness, food delivery, and meal prep industries, Everytable’s sliding scale pricing structure is helping it stand out from the crowd.
Having established itself in California, Everytable has since launched in New York where it’s eyeing up a rapid expansion over the next few years. The company has attracted major investment as well as plenty of goodwill from the media and public alike.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2023
$25m
SERIES C
Aug 2022
$55m
SERIES C
Total funding: $103.8m
Company benefits
- Free delicious Everytable meals during your shift
- 20% off all meals + delivery subscription service
- Employee Assistance Program
- Company-Sponsored Best in Class Benefits (Medical, Dental, Vision, Life Insurance)
- 401(k) program
- Paid Parental Leave
- Fitness/Wellness Program
- Voluntary Accident/Critical Illness/Hospital Indemnity Insurance
- Dependent FSA
- Transit + Parking Benefits
- Pet Insurance *Growth + Development
- Culture of feedback and coaching (bi-annual performance appraisals)
- Social Equity Franchise Program – a unique opportunity to own your own Everytable retail storefront after training in Everytable University!
- Pay it Forward Program
- Flexible working environment (depending on role requirements)
- Full-time and part-time positions available
- Paid vacation/sick/holiday time
Company HQ
University Park, Los Angeles, CA
Leadership
Sam Polk
(CEO)Founder, Board Member & former Executive Director at FEAST, a healthy food non profit. Author of For the Love of Money: A Memoir. Former Bank of America Bond & CDS Trader, and former ON24 Business Development Manager.
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