B2B Marketing Intern, Back Market

• Strong interest in B2B marketing
• Excellent written and verbal communication skills in both French and English, adapted to B2B environments
• Ability to juggle multiple projects and switch between strategic thinking and hands-on execution
• Creative mindset with an eye for compelling storytelling
• Structured and data-driven insights to ensure campaign targeting and efficiency
• Enthusiasm for sustainability and circular economy
• We know that the perfect background for a role doesn't mean the perfect fit — we encourage you to apply for a role even if you think you may not have all the qualifications

Desirable

• As part of our team, you'll help craft the content and campaigns that make corporate procurement teams rethink everything they know about "new."
• You'll be the creative and data-driven force behind our B2B marketing and communication strategy, focusing on lead generation, CRM content, and events that reach decision-makers
• Your work will help companies embrace the circular economy by choosing refurbished IT equipment, unlocking both financial savings and significant reductions in CO2 emissions
• This is your chance to get your hands dirty across the full B2B marketing mix; from writing compelling sales emails to running lead generation campaigns
• You'll work closely with our Sales team, Studio, PR, and external partners to amplify our message and drive real impact
• You'll work in coordination with the Sales team to develop targeted B2B lead generation campaigns (leveraging, without being exhaustive, multichannel such as SEM-Google, Linkedin,...)
• Some campaigns could be executed internally by you or working with third parties for an execution at scale
• Develop B2B content across all channels: SEM adwords, newsletters, sales emails, banners, LinkedIn posts, and sales pitch decks
• Leverage Back Market brand assets and guidelines, collaborating with our Studio team to keep everything on-brand
• Research and build a comprehensive list of events and trade shows where BM4B should have a presence—and help organize our stands when we do
• Support lead generation campaigns in partnership with the Sales team and third-party partners
• Coordinate with Back Market PR to develop and execute B2B-specific PR initiatives that get people talking about circular commerce
• Starting date: 2 February
• Duration: 5 months
• Full-time internship (35h/week - Monday to Friday)

• Video-call Interview with the Talent Acquisition Specialist (30min)
• Technical Interview with the manager (30-45 mins)
• Cultural fit interview with a member of the team (30 min)