eCommerce giants such as Amazon demonstrate hugely successful personalized marketing systems. However, smaller companies often do not have the resources to access such engagement.
Dynamic Yield builds personalized marketing services that aim to cater for businesses both big and small. The company uses AI-based, personalisation technology that can be scaled for any business, providing tools to help small business and startups survive in their markets. Despite this focus, the startup remains invested in aiding larger businesses.
Dynamic Yield has now been acquired by McDonalds, the fast food chain’s biggest acquisition in years. The result of this is $300 million in funding, which will be used to focus on personalizing the McDonalds drive-thru experience.
Steph
Company Specialist at Welcome to the Jungle