Demand Generation Manager, Optro
Governance, risk, and compliance software
Job no longer available
Governance, risk, and compliance software
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To transform the way enterprises manage their audit, risk, and compliance programs.
Role
Who you are
- 5+ years of B2B demand generation experience
- Experience marketing technical solutions to IT buyers
- Power-user of tools such as Marketo, Salesforce and others
- Strong project management skills and experience working successfully with cross-functional teams
- Strong communication skills
- Deep understanding of enterprise sales cycles and enterprise buyer's journey
- Demonstrated experience in developing and running integrated multi-channel digital programs that deliver results
- Proven track record of exceeding pipeline and revenue targets
- Ability to back into a campaign plan to achieve pipeline targets
- Strong work ethic with a high degree of accuracy and creativity, a keen eye for detail and follow-through
What the job involves
- Execute demand generation strategy to meet pipeline creation and influence goals
- Develop compelling programs that successfully engage accounts and drive conversion
- Develop a strong collaborative rapport with Sales leadership to align on goals and gain support on integrated programs
- Create, plan, and execute multi-channel campaigns through targeted digital, content, virtual events, and web marketing efforts, creating a highly effective and personalized approach for strategic accounts, nurturing buyers through their journey
- Work with internal subject matter experts to develop content to fuel your campaigns
- Take a data-driven approach to the customization of marketing programs for buyers, creating vertical-based or other personalized assets as needed
- Research new strategies including competitor strategies and industry trends to keep up-to-date
- Facilitate segmentation and/or account selection, target list development and ongoing target list maintenance in conjunction with sales leaders
- Monitor campaign pacing and performance to optimize; provide regular reporting to management
- Prioritize low-cost, high-reward campaigns, and eliminate low yield campaigns
- Present regularly on program performance and success to Sales and Marketing leaders
Our take
Optro provides risk and compliance software for large businesses. The company's founders spent years working at the Big Four and other global enterprises, and realised that many audit activities were still taking place in Excel sheets, or using legacy software like IBM's OpenPages, which hadn't kept up to date with the latest reporting requirements.
The result was an end-to-end platform for managing risk, helping enterprises to streamline internal audit, SOX compliance, controls management, risk management, and security compliance. It's a top-rated cloud-based platform and has won numerous awards, with the company being consistently named the market leader in Audit Management.
The company's current client list of 2000+ includes Boeing, Activision, and Priceline, and nearly half of the Fortune 500. It continues to experience rapid customer growth, with revenues exceeding $100 million and a 60% annual growth rate. The company has been ranked as one of the fastest-growing tech companies in North America for the last three years in a row, and was acquired by private equity firm Hg in 2024 for a reported $3 billion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2018
$40m
SERIES B
Apr 2017
$3.6m
SERIES A
Total funding: $43.6m
Company benefits
- Vision and dental insurance
- 8-16 weeks paid parental leave
- Company equity
- Work from home opportunities
- Health insurance
Company HQ
Cerritos, CA
Leadership
Daniel Kim
(Co-Founder & Senior Advisor)Co-founded AuditBoard in 2014, and served as co-CEO until July 2020. Former Global Director of Internal Audit at Quiksilver and Executive Director, Corporate Audit and Compliance at International Rectifier.
Jay Lee
(Co-Founder, Co-Chair of the Board & Senior Advisor)Co-founded AuditBoard in 2014, and served as co-CEO until July 2020. Former VP of CounterPoint, and was SVP & CFO at Tomich Brothers Seafood.
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