Demand Generation, WorkOS
APIs to make apps enterprise-ready
Job no longer available
APIs to make apps enterprise-ready
101-200 employees
Job no longer available
101-200 employees
Company mission
To build a toolkit to help startups meet the requirements for bringing on enterprise clients.
Role
Who you are
- 5+ years of B2B demand generation experience in SaaS
- Expertise in ABM and the entire ABM and enterprise Marketing tech stack
- Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
- Experience building a deep understanding of customer personas and their buyer’s journey
What the job involves
- Design and implement integrated campaigns, across email, digital, and nurture programs. You’ll own these programs, including the strategy and execution
- Effectively leverage insight on customer personas to develop successful campaigns
- Forecast, analyze, and evaluate the effectiveness of all demand generation activities
- Synthesize quarterly and annual business objectives to create a well-aligned demand generation strategy across GTM with clearly defined messaging, metrics, budget, and benchmarks
- Report on program activities on a monthly and quarterly basis, including cost per opportunity dollar, trends, conversion to opportunity rates, key pipeline drivers, contribution to the sales pipeline, value, etc
Our take
The inspiration for WorkOS came from the founder’s previous email startup, Nylas, and the difficulties he faced in crossing what he calls “the enterprise chasm.” The challenge of serving enterprise clients, and meeting their stringent security and admin requirements, is one that many B2B SaaS startups face as they start to scale.
WorkOS steps in at this critical stage, providing a single API driven platform which enables its customers to easily integrate with the major vendors that provide enterprise security and admin solutions. For example, rather than building individual integrations with each of the single sign-on (SSO) providers, a customer would only need to integrate with WorkOS in order to support these solutions.
Enterprise features that WorkOS is providing building blocks for include Single Sign-On, Directory Sync, Audit Trail, and more. WorkOS is helping a wide range of SaaS providers break into enterprise channels and was bolstered by substantial Series B funding in 2022. In that same year, WorkOS acquired its first company, UI framework builder Modulz, a deal that's broadening the scope of API products WorkOS can offer.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2026
$100m
SERIES C
Jun 2022
$80m
SERIES B
Total funding: $195m
Company benefits
- WorkOS pays 90% of premiums for employees and dependents to help keep your family healthy
- WorkOS provides a 3% match of your 401k contributions to help you save for retirement
- Relax and recharge with 20 days of paid yearly vacation. We also offer 12 weeks of parental leave for new parents
- Monthly stipend for gyms, yoga classes, race registrations, or whatever keeps you active
- Monthly stipend for a massage, meditation class, therapy, or activities that enhance your mental well-being
- Outfit your working space with a stipend for equipment that will keep you comfortable and productive
Company HQ
Financial District, San Francisco, CA
Leadership
Michael Grinich
(Founder & CEO)Earned a BSc in Computer Science from MIT. Previously worked in the Engineering team at Dropbox, in the Design team at Nest and was the Founder & CEO of Nylas for 4 years.
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