Performance Marketing Internship, Appical

• Is enrolled in a marketing, business management, communication, or a similar study program
• Is data-driven and passionate about analyzing reports to derive meaningful insights. Outstanding math skills are not a requirement, as we will provide training on data analysis
• Has strong attention to detail
• Has a high energy and is enthusiastic about working in the tech industry
• Is available for at least 5 months
• Is eligible to work in the EU and lives within commutable distance to Amsterdam

Desirable

• Provide weekly performance reports for various online marketing channels, including SEA (Google & Bing), paid social (LinkedIn Ads), display ads, video ads (YouTube) and SEO
• Conduct competitor analysis across all marketing channels to identify opportunities and stay ahead of industry trends
• Perform search term analyses, conduct ad copy tests, and test landing pages to optimize campaign performance
• Set up and monitor campaigns to ensure they are meeting objectives and targets
• Build backlinks and monitor keyword ranking to improve organic search visibility
• Make use of the newest AI tools to save time and generate the best results

• The interview process will consist of a first online interview and a second interview in the office, where you have the chance to meet the team
• A small assignment may be part of the application process