Senior Analytics and Insights Analyst, Zeta Global
Programmatic
$90-110k
+ Employee Equity and Stock Purchase Plan
More information about location
The AI marketing cloud
Posted today
The AI marketing cloud
1001+ employees
Posted today
$90-110k
+ Employee Equity and Stock Purchase Plan
More information about location
1001+ employees
Company mission
To enable brands to build repeatable and scalable programs that accelerate business growth, efficiently, and effectively, and drive higher ROI on their marketing investments.
Role
Who you are
- 2+ years of working experience in a similar role
- Extensive experience with SQL and Excel/pivot tables
- Experience in a digital media/Programmatic analytics role
- Experience puling & putting together audience insights reports
- Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus
- A great communicator who is able to convey complex technical features in simple terms
- Someone with an aptitude for media and strategy and able to contextually relay concepts to clients
- Able to multitask and prioritize among several high-profile clients
- Have a high degree of creativity, attention to detail, self-motivation, and drive
- Eagerness to work in a startup team environment that will be rapidly changing
- Enthusiastic team player with a penchant for collaboration and knowledge sharing
- Willingness to do whatever it takes to get the job done
- Nerdy but loveable
- Data driven, technical, self-starting and curious
- Excellent presentation/visualization/storytelling skills with PowerPoint
- Excellent diagnostic skills
- Technical acumen to understand how to design campaigns that optimize the use of our tech platform
- Professional oral and written communication skills
- Client facing experience
- Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience
What the job involves
- The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams
- For external customers, analysts partner with Sales and Customer Success teams to monitor our optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insight presentations and lead marketing strategy discussions with clients
- For internal teams, they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns
- Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
- Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
- Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives)
- Reviewing performance of models across revenue, performance, and pacing
- Design and implement tests to evaluate model and feature performance
- Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges
- Develop innovative measurement tools and solutions
- Consult with clients regarding development & alignment of marketing programs across on-line channels
- Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success
- Communicate campaign optimization results to clients to prove value against original business goals
Our take
Zeta Global is a cloud-based AI marketing platform helping companies acquire, grow and retain customers more efficiently. Its flagship Zeta Marketing Platform (ZMP) combines identity resolution, consumer intelligence, and omnichannel activation into a single platform. Using one of the industry's largest proprietary database and advanced AI, Zeta makes personalized marketing simple for enterprise brands worldwide.
Its platform is particularly valuable in today's privacy-first, data-driven marketing environment. It helps brands understand individual customers and deliver relevant experience across every channel, from email and SMS ot digital and social. Serving top advertisers and Fortune 500 companies, Zeta turns complex data into actionable insights, so markets have a deeper relationship with their customers and drive measurable results in a competitive landscape.
Recently, Zeta expanded its capabilities with acquisition of Marigold's enterprise software business, adding over 100 enterprise clients and new loyalty and engagement tools. This strenghten's Zeta's "One Zeta" model, creates cross-selling opportunities, and extends its footpirnt in EMEA and APAC. Also backed by strong AI investments, a massive proprietary identity graph, and consistent revenue growth, Zeta is in a good position to help brands deliver smarter, more personalized marketing at scale for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(Co-Founder, CEO & Chairman of the Board)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Co-Founder, Vice Chairman of ther Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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