Marketing Manager, Zocdoc
Paid Social
$130-170k
2 days a week in office (Soho, NY)
API connecting patients to doctors
Be an early applicant
API connecting patients to doctors
1001+ employees
Be an early applicant
$130-170k
2 days a week in office (Soho, NY)
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- 7–9 years of experience owning and scaling paid social campaigns, with a proven track record of hitting performance goals
- Deep expertise in paid social platforms, best practices, and emerging trends
- Proven track record planning, testing and iterating on creative strategies
- An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
- Strong analytical skills and proficiency with Looker or other BI tools
- Excellent communication and collaboration skills, with the ability to align stakeholders across functions
- Experience with CRO and landing page testing is a plus
- Seeking the challenge of building and scaling a paid social program
- Energized by owning a channel end-to-end, from strategy and execution through measurement and reporting
- Data-driven with a creative eye—you use performance insights to inform bold creative bets and know how to prove they work
- Motivated by a deep-rooted desire to succeed and drive results
- Organized and detail-oriented, with the ability to manage multiple workstreams in a fast-moving environment
- A collaborative partner who builds strong relationships across functions and aligns stakeholders around clear priorities
What the job involves
- Zocdoc is looking for a Paid Social Manager to join our growing team
- Reporting to the Group Manager of Digital Performance Marketing, you'll own the strategy and performance of our paid social acquisition program—managing campaigns across platforms, hitting ROAS targets, and scaling the channel into one of our largest growth drivers
- You'll partner closely with creative, analytics, and cross-functional teams to drive measurable results
- Guiding the channel strategy and execution of our paid social campaigns across platforms
- Managing ongoing optimizations to ensure performance stays aligned with ROAS and acquisition goals
- Supporting the development and implementation of strategies to continue facilitating growth
- Driving long term strategic roadmaps and build out new paid social sub-channels
- Leading the ongoing development of paid social’s creative strategy
- Building and owning the creative testing roadmap, briefing creative partners, and pitching new concepts grounded in trends and performance data
- Executing campaign builds, creative trafficking and optimizations across platforms
- QA-ing campaign setup, tracking, and creative specs to ensure flawless execution across all active initiatives
- Analyzing performance data directly in platform dashboards and BI tools to inform daily and weekly campaign optimizations
- Owning channel-level reporting and analysis
- Tracking KPIs, distill insights from campaign data, and provide regular performance updates to the team
- Partnering with analytics to enhance our data capabilities, improve our reporting, and find areas of opportunity
- Communicating channel results and priorities across the organization
- Effectively conveying results and insights to the broader Marketing team
- Owning prioritization and relationships with cross-functional partners
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the fragmented healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Moving forward, Zocdoc will continue to invest in its platform to optimise its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(Co-Founder & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder & Chief AI Officer)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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