Software Engineer, Instacart
Marketing Enablement & Technology
$140-187k
Salary dependent on location + New hire equity
Online grocery marketplace and grocery tech platform
Be an early applicant
Online grocery marketplace and grocery tech platform
1001+ employees
Be an early applicant
$140-187k
Salary dependent on location + New hire equity
1001+ employees
Company mission
To create a world where everyone has access to the food they love and have more time to enjoy it together.
Role
Who you are
- 3–5 years of software engineering experience with strong proficiency in Python for building backend services, APIs, and data pipelines
- Demonstrated experience with data integration technologies including Snowflake, SQL, and ETL processes across multiple data sources
- Familiarity with workflow orchestration tools (Airflow) and data transformation frameworks (DBT)
- Experience working with third-party APIs and integrations, particularly in marketing or ad tech contexts
- Strong organizational skills with ability to deliver complete features independently and manage multiple priorities effectively
- Effective communicator who can collaborate across marketing, product, and engineering teams to understand requirements and deliver solutions
Desirable
- Experience with Google Analytics, Google Tag Manager, or other marketing analytics platforms
- Familiarity with ad platform APIs (Google Ads, Facebook Ads, Snapchat Ads) and conversion tracking mechanisms
- Understanding of digital marketing concepts and performance marketing KPIs (ROAS, LTV, CAC, CPA)
- Experience with cloud platforms (AWS, GCP) and containerization technologies
- Previous experience in a marketing technology or ad tech organization
- Knowledge of data privacy regulations and secure handling of user data in marketing contexts
What the job involves
- We're seeking a software engineer for the Paid MarTech pod to develop backend services and ETL processes enabling marketing campaign execution, conversion tracking, and third-party integrations across Paid Social, Display, SEM, Online Video, Linear Television, and Streaming Audio
- You'll partner with Marketing, Operations Sales, and Engineering teams to translate business requirements into scalable technical solutions that drive measurable growth
- Build and maintain backend services, APIs, and data pipelines using Python, supporting marketing campaign execution, conversion tracking, and third-party integrations across multiple ad platforms
- Develop and optimize ETL processes that integrate diverse data sources (Google Analytics, Snowflake, third-party ad platforms), ensuring accurate and timely data flow for marketing decision-making
- Implement features end-to-end with minimal oversight, writing clean, reusable, well-documented code that follows secure coding practices and team standards
- Leverage Airflow for workflow automation and DBT for data transformation, enhancing system observability through logging and metrics
- Collaborate with marketing teams to translate business requirements into technical solutions, working closely with stakeholders across third-party channel providers to streamline ad conversions and debug issues
Our take
Instacart is an online grocery marketplace that operates a pick-up and delivery system in the US and Canada. Unlike standard grocery shopping, Instacart sends a “personal shopper” to your local store to buy your products, who then delivers them straight to your door on the same day via their own car. The company also supplies the Instacart Platform, with services for stores encompassing eCommerce, fulfilment, in-store, ads, and insights.
The increased modernization of society has meant more than ever that consumers are looking to buy their groceries online, making space for apps like Instacart to become daily life staples for years to come. Although the company must compete with other grocery store delivery services, such as Walmart’s own, it has expanded to cover large percentages of US and Canadian households, and is now aligned with over 1,500 retail banners across more than 85,000 locations.
With an expanding partnership with Kroger, Instacart continues to demonstrate why it's a leader in the gorcery delivery space. By powering fast, reliable delivery from neary 2,700 stores and introducing tools like the AI-powered Cart Assistant, Instacart isn't just enhanceing the way millions of families shop but also shaping the future of personalized, convenient grodery expericnes. This deepening collaboration underscores Instacart's ability to drive growth and deliver value to both customers and partners.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 15 rounds)
Nov 2021
$232m
LATE VC
Mar 2021
$265m
LATE VC
Total funding: $2.9bn
Company benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
Company HQ
The East Cut, San Francisco, CA
Leadership
Apoorva Mehta
(Co-Founder & Chairman)Studied Electrical Engineering at University of Waterloo. Worked in Fulfillment Optimisation SDE at Amazon.com before going on to co-found Instacart.
Brandon Leonardo
(Co-Founder)Interned at Cisco Systems as an IT Engineer. Later became a Senior Web Developer at Webs and then a Venture Hacker at Angel List.
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