Marketing Associate, Canoe

• Early career: near entry-level but not their first marketing role. 2-4 years would be ideal, in a PR or marketing role
• Strong communication skills, particularly in writing and editing exercises
• Excellent organization skills, resourceful nature, and ability to manage multiple projects simultaneously
• Strong eye for design and attention to detail. Not graphic designer level, but knows the basic principles of slide design, color theory, applying fonts and brand colors
• Need to be based in tri-state area and able to travel on occasion to come into the office and support in-person conferences
• Some finance, financial services or tech experience whether by internship, course work or previous work experience. This is especially important because they will need to be able to interpret concepts and apply them in their writing and content curation activities (do not need to be an expert in finance, but should be discerning about what is relevant to Canoe)
• Some type of event management experience, whether by previous role, internship, or college club experience. This is especially important because they may need to manage multiple events at once in tandem with their other job responsibilities

Desirable

• The role’s purpose is to serve as a marketing generalist supporting and learning from the marketing team, with a specific focus on content development and event management
• This person will help the marketing team stay organized and connected internally while also increasing our capacity to scale marketing efforts
• Examples of key impacts would include expanding Canoe’s brand awareness through effective social media strategies and increasing Canoe’s market penetration by supporting execution of sponsored or Canoe-hosted events
• The impact of this role is far-reaching in contributing to increasing our brand awareness and product familiarity, while also amplifying lead generation and conversion efforts
• Organizing marketing operations: Keeping marketing calendars up to date and building up relevant action items/workflows to support task execution and reporting across the marketing team
• Includes getting approval and taking action where relevant
• Coordinating content creation Liaising with our PR firm and internal stakeholders to maintain PR and award calendars and execute on these opportunities; Researching, pitching, and developing new content for Canoe, including supporting existing blog/content cadences and owning a monthly blog cadence (e.g. product marketing)
• Supporting content distribution: Drafting social media content and images for paid and organic campaigns; Driving social media content creation and publication for Canoe’s employee advocacy program; Supporting email campaign production and distribution
• Managing digital and in-person event logistics: Preparing, tracking, and following up on the logistics of all sponsored and hosted events, such as Canoe’s user conference
• Includes coordinating swag orders/shipments, communicating information and reminders to attendees, and hosting prep and debrief sessions
• Supporting website management and optimization: Supporting website optimization efforts
• Includes reviewing new page mockups against Wordpress toolkit, drafting new copy or images to optimize page content, and helping to standardize past and future blog content; Working collaboratively within the marketing team and cross-functionally within the broader organization to ensure website is an accurate digital representation of the firm
• Owning broader monthly marketing initiatives: Managing monthly initiatives, including the marketing newsletter, social media content series (Partner Round Up, Month In Review), and month-end marketing impact reporting
• Collaboration: Liaise closely with the marketing, business development, sales, relationship management, and product teams on a regular basis
• This also includes collaborating with vendors for swag orders, event coordinators for sponsorships, and restaurant managers for Canoe-hosted events
• Tech stack: Frequently use the marketing team’s core toolset, including Hubspot, Canva, Oktopost, Salesforce, Slack, BrandLive, Zoom, Google Suite, Wordpress, LinkedIn, Confluence, and project management software
• Lead or support exploration of new tools to bring into the tech stack, as needed