Product Marketing Manager, Discord
Consumer
$152-167k
+ Equity
Voice, video and text communication platform
Job no longer available
Voice, video and text communication platform
1001+ employees
Job no longer available
$152-167k
+ Equity
1001+ employees
Company mission
Discord's mission is to help friends and communities come together to hang out and explore their interests.
Role
Who you are
- 5+ years of product marketing experience including 2+ years of experience in consumer tech PMM
- A deep love for Discord and our audience
- The ability to analyze insights and inbound inputs to strategically co-build product vision and positioning
- Proven experience in developing sophisticated go-to-market plans across multiple channels and markets
- The ability to clearly communicate complicated concepts at the appropriate level of detail across the organization
- Effective prioritization when it comes to managing projects with multiple stakeholders
- Thrive in a fast-paces, ever-evolving team with the ability to flex across multiple product areas
- A growth mindset - someone who sees learning as a lifelong journey and is constantly looking to sharpen their product marketing expertise
What the job involves
- As a Product Marketing Manager on the Consumer Product Marketing Team, you will lead go-to-market strategy and execution from start to finish: market research, positioning, launch strategy and execution, and informing ongoing product vision and roadmap.
- You’ll collaborate with cross-functional teams to execute on consumer product launches and campaigns that earn and sustain user trust and drive user engagement in order to deliver on business goals
- Go-to-Market Planning and Execution: Develop Go-To-Market strategy grounded in market awareness and user empathy to help make our products and GTM touchpoints both feel like seamless experiences. You will own GTM plans end-to-end and will be the point for building the creative assets with our creative team, brand team, comms team, and third-party creative agencies
- Messaging and Positioning: Develop clear, cohesive, differentiated messaging that lands the value proposition and the “why” with key audience segments. Ensure our messaging is consistent and ladders up to broader brand narratives and is orchestrated with other consumer product launches
- Product expertise: Become a subject matter expert with informed points of view to add value and to collaborate with product management, data science, engineering, policy, legal and comms teams. This role will work across trust areas including safety and privacy features and across other core consumer products to engage users before, during and after they play games with friends.
- Voice of the Customer: Act as the internal champion for the customer, ensuring their concerns and needs guide our marketing strategies and inform our product roadmap and the partnerships we prioritize. This involves being up on user trends, scoping market and user research, and taking on a deep understanding of what drives user sentiment
Our take
Discord is an industry giant in the chat app space. The free platform has rapidly become one of the most popular services in the sector since being founded in 2015. It counts over 150 million active users in 19 million communities, successfully expanding beyond its original focus on video game players to become a broader social networking app and public forum.
Discord's userbase has grown rapidly as remote work has become the norm and a new generation of internet users has come online, attracted to its youthful presentation and plethora of gaming and social tools. It has since fended off takeover bids from Microsoft and interest from other giants such as Amazon and Twitter, and has grown into a profitable company, funded by optional subscription fees and commissions from sales through the platform.
Discord’s remarkable growth, however, is not without obstacles. The company faces competition from deep-pocketed giants like Facebook, and regulatory concerns from those worried about the platform’s relatively light chat moderation. However, the company has the resources and expertise to adapt. For example, the acquisition of harassment detection software company Sentropy will go a long way towards placating the concerns of critics, as will the 2024 acquisition of teen app Gas used to give anonymous compliments to friends. All of these purchases are part of Discord's move to expand out of its mostly gaming-focused customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2021
$500m
SERIES H
Dec 2020
$100m
SERIES H
Total funding: $979.3m
Company benefits
- Comprehensive medical insurance including Health, Dental and Vision
- Mental health resources and quarterly wellness stipends
- 16+ paid holidays, 4 weeks of PTO + use-what-you-need sick days
- Paid parental leave (plus fertility, adoption and other family planning benefits)
- Flexible long-term work options (remote and hybrid)
- Volunteer time off
- A diverse slate of Employee Resource Groups
- Plus commuter contributions and other perks for office-based employees
Company HQ
Potrero Hill, San Francisco, CA
Leadership
Jason Citron
(CEO)Started out as a programmer at Papaya Studio, Stormfront Studios and Doublefine Productions. Also founded OpenFeint, a global mobile social gaming company.
Worked as a Software Engineer at Casamba and then Kabam. Was Lead Software Engineer at GREE International, and founded social network Guildwork.com in 2009.
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