Account Based Marketing Manager, Drata
$105.4-162.8k
Security and compliance automation
Job no longer available
Security and compliance automation
501-1000 employees
Job no longer available
$105.4-162.8k
501-1000 employees
Company mission
To help companies earn and keep the trust of their users, customers, partners, and prospects.
Role
Who you are
- 3 - 5 years of experience in Digital Marketing (directly with account based GTM motions), the majority in B2B SaaS
- Proven track record of building and running successful ABM programs
- Expertise with ABM tools (e.g. 6Sense, Demandbase, Terminus, etc)
- Strong analytical skills and ability to analyze and interpret data to drive decisions
- 2 - 4 years of Field, Regional and Event Marketing experience
- Excellent communication and collaboration skills, with the ability to work cross-functionally with Sales, Marketing, Ops, IT, Security and Data teams
- Self-motivated and results-driven, with the ability to manage multiple projects and priorities
What the job involves
- The Marketing Manager, ABM reports into the Senior Manager, Regional Marketing on the Demand Generation Team. This role will work very closely across Marketing, Sales, Ops, and Data teams
- Build and execute the ABM Playbook that drives engagement and revenue growth
- Partner with Sales Leadership, Product and Content Marketing, Digital Marketers and SDRs to build integrated campaign motions for Commercial and Enterprise Accounts
- Collaborate with Sales Leadership team to align on key accounts
- Define and align metrics / KPIs to measure success of aAccount-based programs
- Provide ongoing reporting and campaign insights to stakeholders
- Work closely with the Ops and Data teams to support ABM platform integrations
- Identify the most effective marketing materials, channels, and messaging for key accounts
- Develop growth strategies with the sales team in order to optimize engagement within high-value accounts
Our take
Traditional manual compliance workflows are tedious, error-prone and extremely hard to scale, which presents special difficulties for rapidly growing companies in maintaining strong data security. Drata enables companies to manage compliance easily, by automatic monitoring and evidence collection, building a single picture of risk across the company.
The company has several competitors offering compliance automation solutions, including Vanta and Secureframe , but Drata is unique in automating the tasks themselves rather than generating notifications for teams to action. This approach has garnered Drata a client base of thousands of companies including bambooHR, Notion and Abnormal.
Drata has grown swiftly since its 2020 founding. Iconiq Growth and GGV Capital have led Drata's impressive funding rounds. It intends to use its influx of cash to invest heavily in research and development, and to roll out new features for auditors and startups.
Freddie
Company Specialist at Welcome to the Jungle
Insights
90% employee growth in 12 months
Glassdoor (3.4)
Company
Funding (last 2 of 4 rounds)
Dec 2022
$200m
SERIES C
Nov 2021
$100m
SERIES B
Total funding: $328.2m
Company benefits
- 100% coverage for medical, dental, and vision
- $500 annually towards personal development opportunities
- Unlimited vacation policy for strong, fully charged batteries
- Flexible hours and work from home (especially these days!)
- Reach your financial goals while reducing your taxes
- Pre-tax savings plans for healthcare and dependent care
- Work From Home Stipend
- Learning Enrichment Stipends
- 16 weeks fully-paid parental leave
- 401K Retirement Plan
Company HQ
University City, San Diego, CA
Leadership
Adam Markowitz
(CEO)Previously VP & GM at Instructure. Founder & former CEO of Portfolium. Has worked in Mechanical and Aerospace Engineering.
Daniel Marashlian
(CTO)Former Technical Advisory Board Member at the National University. Previously Senior Director Of Engineering at Instructure. Co-founded Portfolium and RapidEngage.
Troy Markowitz
(COO)Advisor at Knack and former Contributor to Forbes. Previously the VP of Strategy, Growth Markets at Instructure. Prior experience in Business Development.
Share this job