Product Marketing Director, SFOX
$160-210k
+ Equity options
Cryptocurrency prime dealer for institutional investors
Open for applications
Cryptocurrency prime dealer for institutional investors
21-100 employees
Open for applications
$160-210k
+ Equity options
21-100 employees
Company mission
To build technology that makes it easier to access cryptocurrency.
Role
Who you are
- The ideal candidate has some industry experience and contacts within fintech or crypto or is willing to develop such contacts, a strong analytical mindset, and the ability to develop and execute high-impact marketing initiatives
- 3-10 years of experience in product marketing, growth marketing, or related roles in a B2B fintech, finance, or crypto company
- Industry experience and contacts within fintech or crypto are highly desirable
- Strong analytical skills with the ability to track, measure, and optimize marketing performance
- Excellent writing and communication skills for content creation, positioning, and campaign messaging
- Experience with GTM strategies, campaign execution, and performance analysis
- Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and data analytics platforms (Google Analytics, Looker, or similar). Experience with migration onto these platforms is a plus
- Ability to work independently and manage multiple projects simultaneously
- (Preferred, but required) Knowledge of crypto trading, custody, staking, and/or blockchain infrastructure
What the job involves
- We are seeking a Product Marketing Director with experience in B2B fintech, finance, or crypto to drive client acquisition, engagement, and retention for sFOX services
- The focus is to drive revenue by supporting direct, organic sales and sales teams
- This role entails hands-on execution of a go-to-market (GTM) strategy, affiliate marketing, campaign execution, content marketing, and performance tracking
- The role will report to the SVP of Product Marketing and will help to manage a small team that includes part time employees and interns, with possible additional hires and responsibilities
- Define and execute product marketing initiatives with a focus on driving acquisition, engagement, and retention of institutional and professional clients
- Develop and execute GTM tests to evaluate new product and marketing strategies, helping refine messaging and positioning
- Assist in the formal launch of GTM programs, iterating on strategies that demonstrate strong performance in testing
- Create compelling content, marketing campaigns, and thought leadership pieces tailored to the crypto and fintech audience
- Design and execute outreach campaigns targeting key partners to drive direct revenue generation and business growth
- Manage referral and affiliate marketing programs, optimizing partnerships and performance to maximize ROI
- Track performance metrics and contribute to marketing reporting frameworks to enhance decision-making across teams
- Manage conference spend and revenue targets, spend, brand presence at key events and relationships with key event organizers as well as our PR firm
- Develop quarterly and annual summaries of marketing projects, KPIs, and business objectives
- Collaborate with product, sales, and growth teams to align marketing efforts with business goals
- Identify and explore strategic partnerships and industry collaborations that drive brand awareness and client acquisition
- Stay updated on industry trends, competitor activity, and emerging opportunities in crypto and fintech to inform marketing strategy
- Gain proficiency in marketing automation, data analytics, and reporting tools to measure and optimize campaign performance
Our take
SFOX (San Francisco Open Exchange) is a cryptocurrency prime dealer that enables traders to access global crypto markets with one account. Unlike the wealthy consumer-facing products for private trading, SFOX focuses on professional traders and institutional investors, offering higher returns when trading large volumes.
Rather than acting as an exchange in its own right, SFOX helps high volume traders to buy and sell orders by executing them through its integrations with over 30 cryptocurrency exchanges. Despite the current downtown in crypto markets following the FTX collapse, SFOX is seeing an increase in business as institutional traders seek safer and more tax compliant ways to navigate the digital assets marketplace.
SFOX was part of Y Combinator's 2014 batch, and is led by an experienced team of operators. It has not been shy about attracting talent from top institutions, especially targeting engineering and legal professionals to further develop its product and ensure compliance with increasing regulations on the crypto space.
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2018
$22.7m
SERIES A
Jul 2014
$0.2m
SEED
Total funding: $22.9m
Company benefits
- Remote-first culture - work from where you are
- Unlimited PTO - take time off when you need it
- Paid holidays and company-wide wellness days off
- Health/dental/vision/life insurance and flexible spending accounts available for you and your family
Company HQ
Stanford, CA
Leadership
Akbar Thobhani
(Chairman)Having taken an MBA at MIT, Akbar worked as Director of Product Management at BOKU, before co-founding PlayPass and working at Airbnb for 4 years. They then co-founded SFOX in 2014, serving as CEO since.
Share this job
View 8 more jobs at SFOX