Communications Planning Director, Croud
3-5 days a week in office
Performance marketing agency
Open for applications
Performance marketing agency
501-1000 employees
Open for applications
3-5 days a week in office
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- Comms Planning Expert: You have 8+ years of experience in comms, media, or channel strategy roles – ideally within an agency setting. You know how to connect audience insight, platform thinking, and creative strategy into one cohesive plan
- Strategic Storyteller: You bring a clear point of view on how brands should show up across the media landscape – especially social. You simplify complexity and turn strategy into action
- Creative x Media Connector: You thrive in the intersection of media, creative, and data. You understand how messaging, format, and placement work together to drive results
- Team Builder: You’ve built or scaled strategic functions before. You know how to hire, develop, and inspire talent – and how to codify your thinking into repeatable products and processes
- Data-Led Thinker: You’re confident working with data, collaborating with analysts, and using insights to sharpen thinking and improve outcomes
- Client Leader: You’re comfortable in front of senior clients. You know how to influence, challenge, and educate – making strategy a trusted and valuable part of every partnership
- Social-Native Mindset: You understand the unique power of social in modern communication – and how to make it work harder as part of a full-funnel plan
- Collaborative Operator: You’re naturally cross-functional. You’re energised by working across departments, agencies, and borders to deliver big-picture thinking and real-world results
What the job involves
- We’re looking for a Comms Planning Director to establish and lead a new strategic discipline within Croud – one that connects media, data, and creative, with a strong emphasis on social
- Your mission will be to shape how and where brands show up, prove the value of this approach to clients, and build the bridge between Croud (media) and Born Social (creative)
- Define what Comms Planning means at Croud – a strategic layer focused on audience insight, channel strategy, and creative format opportunity. Build the team, define the tools and process, and embed it into our core offering
- Be the face of Comms Planning to our clients. Lead the strategic output on flagship accounts, particularly where media and creative must work hand-in-hand. Show how this approach drives clarity, cohesion, and effectiveness
- Act as the strategic connector between Croud and Born Social. Champion the role of social as a lead channel and ensure campaigns are joined up across the funnel – from insight to execution
- Develop a scalable Comms Planning product, with clear frameworks and templates. Collaborate with the Social Analytics team to build learning loops into every campaign and evolve our offering based on what works
- Lead both the Comms Planning and Social Analytics teams. Build a high-performing group of planners and analysts with the skills and mindset to deliver modern, social-first media strategy
- Position Croud as a leader in Comms Planning. Represent us in pitches, conferences, and industry conversations. Collaborate with Born Social on case studies and awards that prove the power of this way of working
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$40.4m
LATE VC
Total funding: $40.4m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
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