Group Product Manager, Etsy
Marketing Technology
eCommerce platform for handcrafted goods
Job no longer available
eCommerce platform for handcrafted goods
1001+ employees
Job no longer available
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 6+ years of product management experience with at least 3 years leading initiatives and cross-functional teams
- 4+ years of working directly with marketing teams
- 3+ years of experience leading product managers
- Deep expertise in building out a marketing stack that includes data integrations, attribution, personalization, CDPs, MAPs, analytic platforms, and others
- Experience in crafting strategy that enables the delivery and adoption of products that use data and machine learning
- Passionate about solving sophisticated user (internal customers) facing problems, developing strategies and roadmaps, and completing plans to benefit our business
- Experience collecting and using data to make decisions
- Know when and how to balance data with intuition when necessary
- Natural collaborator who knows how to drive decision-making and has the ability to influence through informal authority
- Strong belief in Etsy’s vision, mission, and values
- Inspiring, engaging and clear communication style. By knowing your audience, you communicate thoughtfully across teams including Product, Marketing, Design, Engineering, Research, Legal, and Etsy leadership
- Experience working in a two-sided marketplace and/or ecommerce
What the job involves
- We are looking for a high impact Group Product Manager to build product experiences that enable and empower our marketers with the right tools and capabilities to efficiently complete Etsy’s strategic goals
- Lead the creation of a well-supported product strategy to optimize platforms that support Marketing’s Growth channels, including CRM and Performance Marketing
- Partner closely with Marketing Leads and key partners to define a compelling long-term vision
- Drive execution and adoption of marketing technology initiatives by collaborating closely with both internal and external partners
- Prioritize your roadmap consistently based on customer outcomes and communicate commitments and updates to your customers
- Build positive relationships with Marketing, Product, Design, and Engineering to drive marketing technology vision forward
- Be responsible for the performance (and measurement) of the team’s product experiences, including impact to the business
- Integrate user research, market analysis, and customer feedback into product requirements to ensure products satisfy customer needs, as well as wants
- Manage and lead a small team of product managers, while also serving as the frontlines product manager for a squad
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. A hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers created significant discontent amongst sellers. Despite this, Etsy continues to connect artists and consumers, attracting shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
Salary benchmarks
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