Director of Product Marketing, Tonkean
$165-195k
+ Equity package
AI-powered enterprise intake & process orchestration
Open for applications
AI-powered enterprise intake & process orchestration
21-100 employees
Open for applications
$165-195k
+ Equity package
21-100 employees
Company mission
To transform how businesses operate by transforming how they leverage smart technology- along with how we, as humans, experience it.
Role
Who you are
- Do you enjoy bringing structure to ambiguity? Do you push beyond “best practices” to find what actually works? Are you energized by simplifying complex platforms into compelling stories that win deals? If so, this role could be for you
- 7+ years of experience in product marketing or a related role within a high-growth B2B SaaS company
- Experience selling into complex enterprise environments (procurement, legal, finance, IT)
- Proven ability to create clear, differentiated positioning for complex products
- Track record of influencing cross-functional teams and driving alignment across product, sales, and marketing
- Experience improving sales effectiveness and contributing to revenue outcomes—not just producing assets
- Strong strategic thinking combined with a willingness to execute hands-on
- Excellent communication and storytelling skills, with the ability to simplify complex concepts
- Experience storyboarding and building product demos that clearly communicate value and differentiate in competitive deals
- Ability to translate messaging into compelling demo flows that align with how buyers evaluate solutions
- Strong understanding of how demos are used in enterprise sales cycles and how to optimize them for impact
- Experience with design and prototyping tools (e.g., Figma or similar) to create high-quality visuals, demo environments, and storytelling assets
- Ability to independently create or iterate on demo assets, mockups, and product narratives without relying entirely on design resources
- Analytical mindset with the ability to translate market and customer insights into action
- High ownership mentality and ability to operate in fast-paced, evolving environments
- Experience working with analysts, agencies, and external partners
- Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply
What the job involves
- As the Director of Product Marketing at Tonkean, you will own how our platform is understood, positioned, and sold
- This is not a traditional product marketing role focused only on messaging and launches. You will be responsible for creating clarity across the organization—ensuring that product, marketing, and sales are aligned around a narrative that drives revenue
- You will operate at the center of the business, working cross-functionally with product, sales, customer success, and leadership to translate complex capabilities into clear, differentiated value
- This role requires both strategic ownership and hands-on execution
- Own positioning and messaging across Tonkean’s platform and products, ensuring clarity, consistency, and differentiation
- Translate product capabilities into compelling, sales-ready narratives that drive pipeline and revenue
- Build and maintain core GTM assets: pitch decks, one-pagers, battlecards, demos, and use case frameworks
- Lead competitive positioning and enablement against key players
- Partner with sales and solutions teams to improve win rates and strengthen deal execution
- Develop and execute GTM strategies for product launches and major feature releases
- Establish a consistent feedback loop from customers, prospects, and deals to inform messaging and product direction
- Work closely with product to help shape how capabilities are framed, packaged, and brought to market
- Drive alignment across marketing, product, and sales to eliminate conflicting narratives and improve execution
- Support demand generation with clear messaging and insights that improve campaign performance
- Partner with analysts, customers, and the market to strengthen Tonkean’s category position
Our take
Business operations within CRM and other IT systems previously required humans to manually trigger processes on computers, a process that is wasteful in terms of valuable time and resources. Automation software has solved this process by handling repetitive tasks algorithmically, but setting this up requires extensive knowledge in computer science and the ability to code.
Tonkean provides a digital platform for the automation of business logic and operations, achieved through modular tools that require no experience in coding. The tools include CRM automation, data actions, decision making and event coordination, whilst also facilitating human interaction within the algorithmic workflows.
Many business automation platforms have arisen in the recent years of AI accessibility, but Tonkean has taken a smart approach by bridging the gap between accessibility and the ability to code. By providing modular tools that can easily be stacked to create bespoke business workflows, the company aims to increase accessibility to the technology whilst keeping human staff in the loop.
Steph
Company Specialist at Welcome to the Jungle
Insights
-24% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2021
$50m
SERIES B
Apr 2020
$24m
SERIES A
Total funding: $83.2m
Company HQ
University South, Palo Alto, CA
Leadership
Sagi Eliyahu
(Co-Founder & CEO)Started out as a Senior Software Engineer at OffiSync before joining Jive Software. They were promoted to VP Engineering of Jive in 2013.
Offir Talmor
(Co-Founder & CTO)Worked as a Software Engineer with the IDF and at Jive Software.
Share this job
View 2 more jobs at Tonkean