Enterprise Marketing Manager, Iterable

• 6+ years of experience in B2B growth marketing, demand generation, or field marketing, focusing on enterprise buyers
• Proven experience creating and executing multi-channel marketing campaigns that drive lead generation, engagement, pipeline, and revenue growth
• Expertise in online and offline marketing methods, including digital marketing, email marketing, events, and content development
• A metrics-driven mindset with a proven track record of managing KPIs, tracking progress, and achieving goals related to customer acquisition, retention, and expansion
• Strong communication and collaboration skills to work effectively across multiple teams, including Sales, Product Marketing, and SDRs
• Experience with marketing technology platforms, including Salesforce, Marketo, or similar CRM/MAP platforms
• Ability to work independently and manage multiple projects, delivering high-quality results on time

Desirable

• The Enterprise Marketing Manager, International will be responsible for developing and executing comprehensive marketing strategies for our Enterprise seller segment initiatives
• Reporting to the Senior Manager, International Marketing, you will focus on enhancing seller acquisition, engagement, and retention through a blend of online and offline marketing strategies
• This role requires an integrated mindset that partners directly with Sales, Product Marketing, and other teams to create tailored marketing plans
• You will play a pivotal role in generating leads, improving conversion rates (from lead to bookings and beyond), building a loyal customer base, and taking a data-driven approach to strategy and decision-making
• You’ll have ownership over your marketing tactics, thinking of yourself as the “CMO” of your own book of business, with the ability to build and execute all kinds of marketing tactics based on the needs of your sales segment
• Own and manage events and activations, such as roadshows, conferences, webinars, and account-based marketing initiatives
• Strategize and execute multi-channel marketing campaigns targeting customer acquisition and engagement through email marketing, direct mail, webinars, events, and digital channels
• Develop region-specific marketing plans that align with sales goals, increase brand awareness, and drive seller-focused MQLs and pipeline growth
• Lead demand generation efforts across various channels, partnering closely with Sales and Marketing leadership to deliver high-impact campaigns that drive measurable growth for seller accounts
• Collaborate closely with BDRs and inbound teams to create awareness engagement, and lead follow-up campaigns tailored to customer personas
• Analyze and report on the effectiveness of campaigns, using data-driven insights to optimize strategies for seller growth, retention, and expansion
• Work cross-functionally with product marketing, content, and digital teams to ensure the integration of marketing efforts into the broader company strategy
• Manage field events from start to finish, ensuring all logistical elements are in place and aligned with overall growth objectives