Enterprise Marketing Manager, Iterable

International

Salary not provided

+ Equity

Salesforce
Marketo
Demandbase
Senior and Expert level
London
Iterable

Growth marketing platform

Be an early applicant

Iterable

Growth marketing platform

501-1000 employees

B2BEnterpriseMarketingData Integration

Be an early applicant

Salary not provided

+ Equity

Salesforce
Marketo
Demandbase
Senior and Expert level
London

501-1000 employees

B2BEnterpriseMarketingData Integration

Company mission

Iterable's mission is to connect people with products that bring them joy.

Role

Who you are

  • 6+ years of experience in B2B growth marketing, demand generation, or field marketing, focusing on enterprise buyers
  • Proven experience creating and executing multi-channel marketing campaigns that drive lead generation, engagement, pipeline, and revenue growth
  • Expertise in online and offline marketing methods, including digital marketing, email marketing, events, and content development
  • A metrics-driven mindset with a proven track record of managing KPIs, tracking progress, and achieving goals related to customer acquisition, retention, and expansion
  • Strong communication and collaboration skills to work effectively across multiple teams, including Sales, Product Marketing, and SDRs
  • Experience with marketing technology platforms, including Salesforce, Marketo, or similar CRM/MAP platforms
  • Ability to work independently and manage multiple projects, delivering high-quality results on time

Desirable

  • Experience working in MarTech or Marketing Technology landscape
  • Previous involvement in seller-focused marketing strategies
  • Experience with digital advertising platforms such as Google Ads or LinkedIn Ads
  • Experience modeling and building audience segmentation within ABM tools such as 6Sense or Demandbase

What the job involves

  • The Enterprise Marketing Manager, International will be responsible for developing and executing comprehensive marketing strategies for our Enterprise seller segment initiatives
  • Reporting to the Senior Manager, International Marketing, you will focus on enhancing seller acquisition, engagement, and retention through a blend of online and offline marketing strategies
  • This role requires an integrated mindset that partners directly with Sales, Product Marketing, and other teams to create tailored marketing plans
  • You will play a pivotal role in generating leads, improving conversion rates (from lead to bookings and beyond), building a loyal customer base, and taking a data-driven approach to strategy and decision-making
  • You’ll have ownership over your marketing tactics, thinking of yourself as the “CMO” of your own book of business, with the ability to build and execute all kinds of marketing tactics based on the needs of your sales segment
  • Own and manage events and activations, such as roadshows, conferences, webinars, and account-based marketing initiatives
  • Strategize and execute multi-channel marketing campaigns targeting customer acquisition and engagement through email marketing, direct mail, webinars, events, and digital channels
  • Develop region-specific marketing plans that align with sales goals, increase brand awareness, and drive seller-focused MQLs and pipeline growth
  • Lead demand generation efforts across various channels, partnering closely with Sales and Marketing leadership to deliver high-impact campaigns that drive measurable growth for seller accounts
  • Collaborate closely with BDRs and inbound teams to create awareness engagement, and lead follow-up campaigns tailored to customer personas
  • Analyze and report on the effectiveness of campaigns, using data-driven insights to optimize strategies for seller growth, retention, and expansion
  • Work cross-functionally with product marketing, content, and digital teams to ensure the integration of marketing efforts into the broader company strategy
  • Manage field events from start to finish, ensuring all logistical elements are in place and aligned with overall growth objectives

Salary benchmarks

Our take

Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. The company aims to complement and support marketers in creating effective user engagement campaigns throughout the sales funnel, and across all channels.

The global omnichannel retail commerce platform market is expected to grow to $14.6 Billion by 2026. The opportunity within this sector has bought with it considerable competition for Iterable, including Punchh, RedPoint and 6Sense. Despite this, the company has firmly established a name for itself and now has over 800 customers (including DoorDash, Fender, Calm, Box, and Cars.com).

After raising significant funding and a controversial change in leadership, Iterable is investing in several sales-focused AI technologies in order to appeal to enterprise companies. According to the CEO, the company is gearing up for a possible initial public offering.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

Some candidates hear
back within 2 weeks

-3% employee growth in 12 months

Company

Funding (last 2 of 6 rounds)

Jun 2021

$200m

SERIES E

Dec 2019

$60m

SERIES D

Total funding: $342.2m

Company benefits

  • Paid parental leave
  • Pension plan
  • Medical, dental, vision, & life insurance
  • Balance Day (First Friday off every month)
  • Fertility & Adoption Assistance
  • Flexible PTO
  • Daily lunch allowance
  • Monthly Employee Wellness allowance
  • Quarterly Professional Development allowance
  • Pre-tax commuter benefits
  • Complete laptop workstation

Company values

  • Trust - We act with integrity and operate as reliable sources of expertise for our clients, partners and those who rely on us to meet their goals.
  • Growth Mindset - We proactively look for areas to improve ourselves and our work even as challenges or plateaus inevitably arise.
  • Balance - We are human and encourage health, happiness and the presence of energized focus and flow in both our professional and personal lives.
  • Humility - We practice self-improvement, empathy toward others and own up to mistakes to build accountability and strengthen relationships.

Company HQ

South Beach, San Francisco, CA

Leadership

Andrew Boni

(Co-founder & CEO)

Previously Application Services Developer at Boston College for 3 years and Lead Web Developer at Kollaboration Boston for 9 months

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