Customer Lifecycle Marketing Manager, Coder

• 5+ years in customer marketing, lifecycle marketing, and/or advocacy roles
• Proven ability to build customer lifecycle communication programs from the ground up and scale them as the business grows
• Excellence in cross‑functional collaboration with strong influence skills and shared‑goal alignment with Customer Success, Sales, Marketing, Product Management, Community, and leadership
• Strong storytelling and hands‑on content creation experience for highly technical audiences (developers, platform, and security engineers)
• Program and project management rigor - you’ve owned roadmaps, milestones, retros, and on‑time delivery across multiple workstreams
• Customer empathy and relationship‑building - you’re comfortable joining customer calls, listening for needs, and translating feedback into programs
• Executive‑ready communication, such as concise updates, clear readouts, crisp recommendations
• Data fluency - you can build dashboards, define success metrics, and run experiments to improve engagement and adoption
• Experience facilitating voice‑of‑customer loops (surveys, interviews, advisory forums) and closing the loop with customers as well as internal stakeholders
• Familiarity with marketing automation, CRM, and customer marketing tools (e.g., Salesforce, Totango, HubSpot, B2B review site platforms such as G2/Gartner Peer Insights)
• Operational discipline around approvals and compliance (brand, legal, security) for references, quotes, and public stories
• Able to travel up to 10%

Desirable

• As a Customer Lifecycle Marketing Manager, you connect Coder’s enterprise customers with useful information at all stages of the customer lifecycle and amplify their success with Coder’s products
• Here, customer marketing and advocacy are one lifecycle: we earn advocacy only after we deliver ongoing value
• You partner with stakeholders across Customer Success, Sales, Marketing, Product Management, and our leadership team to run an always‑on, multi-channel customer communication engine
• You own the customer content calendar, help customers get more value from Coder’s products, and mine advocacy that turns satisfaction into growth
• Build strong cross‑functional relationships. Partner closely with Customer Success, Sales, Marketing, Product Management, and the leadership team to align goals, share insights, and move quickly
• Build the customer communication engine. As part of the customer lifecycle, own the calendar across launches, best practices, industry insights, and peer stories grounded in value for Coder’s customers
• Run always-on customer lifecycle content programs. Ship a steady drumbeat of timely and evergreen enablement content that helps customers succeed and highlights under-adopted products and features
• Turn customers into storytellers. Source advocates, deliver case studies, reviews, references, speaker placements, and maintain a searchable social-proof library for go-to-market teams to use
• Design and execute high‑impact forums. Plan and facilitate virtual and in‑person Technical Advisory Council and Customer Advisory Board events to inform Coder’s product roadmap and deepen engagement with strategic customers
• Operationalize advocacy. Stand up new workflows, systems, and playbooks; partner with Customer Success and Sales on expansion motions, and arm them with content and programs that drive growth
• Lead with data and insight. Use customer signals and program performance to identify opportunities and turn them into programs that drive adoption, retention, and growth

• We believe that the interview process should be transparent, consistent, and enjoyable
• We value your time and hope to complete the interview process in two to four weeks, if schedules allow
• Through your interviews, you will meet a mix of individual contributors, managers, and leadership