SEO Associate, Kinship
Contract
$35.00 - $45.00 per hour
Developer of pet care technology
Job no longer available
Developer of pet care technology
201-500 employees
Job no longer available
$35.00 - $45.00 per hour
201-500 employees
Company mission
To help more people have the products, services, and knowledge needed to give their pets the best life possible.
Role
Who you are
- 3-5 years of experience at a content site (or brand that has a content platform/blog)
- CMS experience (preferably Contentful) preferred
- Strong foundation on SEO best practices, keyword research, and how to evaluate SERPs to determine what content to produce
- Excellent writing, editing and project management skills
- Self-starter who can prioritize, multitask and meet deadlines in a fast-paced environment
- Creative thinker who can ideate SEO optimizations to drive search traffic
- The ideal candidate has a strong grasp on SEO on both the content and tech fronts
- They also have hands-on experience working in a CMS, preferably Contentful, as well as excellent editorial and product management skills
- Attention to detail is a must
- An interest in pets is a plus
What the job involves
- Kinship is looking for an SEO Coordinator to work cross-functionally with our Content, SEO and Product teams to optimize The Wildest and Adopt a Pet’s content readability, SEO health, user experience, and accessibility
- This is a contract position through December 31, 2024
- Assist in managing SEO agency by analyzing and feedbacking their recommendations
- Work with internal cross functional partners to implement strategies, including:
- Reviewing SEO briefs delivered by agency and compiling cross functional feedback on the briefs to streamline agency communications
- Manage execution of workstreams, including workback timelines and status updates, for all SEO initiatives
- Demonstrate value against all initiatives by providing feedback or insights to inform to SEO Manager
- Active monitoring and sharing of industry news, SEO trends and innovative new tools
- Analyze Kinship brands’ website data and performance to identify areas of improvement
- Support efforts to acquire high-quality backlinks
- Work cross functionally with marketing peers to ensure SEO strategies are aligned with overall business goals
- Prepares findings from agency analyses to internal stakeholders by telling the story within the data in a digestible format for the audience
Our take
Pet owners always want the best for their furry friends, doing everything they can to ensure that their pet receives the healthcare, nutrition, and love that it needs. Whilst vets are able to provide some animal advice, the tools used and provided do not reflect recent technological advancements that allow us to gain a deeper understanding of each pet's specific needs.
Kinship develops pet care technology, including a DNA insight test for understanding the health requirements of specific breeds, a location-tracking app called Whistle, and a canine health prediction platform. The company partners with startups to deploy its pet care applications, with apps being produced specifically for international markets such as the U.S, Russia, and China.
Despite vast pet care app competition, Kinship has taken a uniquely broad mission of partnering with startups to aid in the development of pet care apps that fully leverage today’s technological standards. The company also stands out by working with clients to develop hardware, such as its wearable smart technology for gathering data points of dogs and tracking their location.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Company benefits
- Opportunities to impact and grow the business on a day to day basis
- Dog-friendly workplaces
- Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families
- Unlimited paid time off for Full-Time Employees
- Hybrid work environment
- Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees
- Discounts on pet products, services, nutrition and veterinary wellness plans
- An extensive onboarding program with a chance to meet all of our leaders across Kinship
Company HQ
Midtown South, New York, NY
Leadership
Kelvin Kwong
(CPO, not founder)Former CPO of Big Health and Director of Product Management at Jawbone. Previously co-founded was was the CPO at Bored Inc.
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