Manager of Audience Data and Analytics, Unity

• Programmatic ad experience, leveraging data and analytics
• Audience data management, familiar with leading DMPs
• Data management/modeling experience in cloud environments (GCP, Snowflake, etc.), including data clean rooms
• Experience in the mobile gaming/app advertising ecosystem
• Excellent technical writing, skilled in using LLMs for documentation
• Solutions--oriented with strong analytical, critical thinking, and problem-solving skills

Desirable

• We need an Audience and Analytics Manager to oversee the Unity Audience Hub, managing the full lifecycle of audience development, segmentation, and activation—from data sourcing to measuring commercial impact
• This role is a unique blend of data, technology, and commercial strategy, focused on delivering impactful solutions for Unity's programmatic advertising clients and stakeholders using our first-party data
• Manage internal data pipelines to integrate all available Unity data into Audience Hub
• Partner with technical teams (data science, ops, engineering, BI) to co-develop solutions
• Provide commercial teams with performance insights and an end-to-end data measurement framework
• Develop a global data dictionary using proprietary Unity signals and manage the Audience Hub taxonomy
• Support sales teams by building custom audience segments and measurement solutions
• Provide operational support for daily tasks, including campaign setup, reporting, analysis, and RFP response
• Serve as an audience insights specialist, understanding Unity's global audience
• Partner with product/commercial teams on research and data exploration to make strategic growth recommendations
• Manage clean room operations for client first-party data collaboration and provide insights to sales/GTM teams
• Work with measurement partners to apply industry-leading solutions and align objectives with outcomes
• Drive cross-platform measurement strategy and implementation to demonstrate media investment value
• Oversee post-campaign reporting for audience targeted campaigns, collaborating with Sales/Product to define KPIs and deliver actionable insights