Web Developer, EverCommerce

• 2–5 years of professional web development experience, with a portfolio demonstrating marketing site or SaaS product site work
• Proficiency in HTML5, CSS3, and JavaScript (vanilla JS; React & Next.js familiarity a plus)
• Object-oriented PHP (Laravel a plus)
• Hands-on CMS experience with at least one major platform (WordPress, Webflow, HubSpot CMS, or equivalent) including custom theme/template development
• Working knowledge of responsive design principles and cross-browser testing methodologies
• Familiarity with Core Web Vitals measurement, on-page performance optimization techniques, and the unique challenges of optimizing marketing sites where third-party scripts, CMS templates, and campaign launches constantly push against page speed
• Experience with Google Tag Manager, GA4, and conversion tracking implementation
• Version control proficiency using Git (branching, pull requests, merge workflows)
• Strong communication skills with the ability to translate technical concepts for non-technical marketing stakeholders

Desirable

• The Web Developer II is an experienced individual contributor responsible for developing, maintaining, and optimizing the marketing websites across EverCommerce's portfolio of SaaS products
• Operating with a high degree of autonomy, this role owns end-to-end execution of web projects — from CMS configuration and front-end implementation to performance optimization and QA — while serving as a collaborative partner to the broader Marketing, SEO/AEO/GEO, and Design functions
• This role sits within the Marketing organization under the Manager, Web Development
• Web Developer II is expected to drive measurable impact on site health, page speed, and conversion infrastructure across a multi-product, multi-domain environment
• Front-End Development & CMS Management:
• Build, update, and maintain marketing landing pages and site sections across multiple product domains using CMS platforms (e.g., WordPress, Webflow, or equivalent)
• Write clean, semantic HTML5, CSS3, and JavaScript to implement designs with pixel-level accuracy and cross-browser compatibility
• Configure and extend CMS themes, templates, custom page builders, and reusable component libraries
• Implement and maintain responsive design patterns optimized for mobile, tablet, and desktop breakpoints
• Site Performance & Technical Optimization:
• Own Core Web Vitals performance metrics (LCP, INP, CLS) across all product marketing sites, proactively identifying and resolving issues
• Implement image optimization, lazy loading, script deferral, CDN configuration, and caching strategies to drive measurable page speed improvements
• Execute technical SEO and AEO/GEO site-readiness requirements including schema markup (JSON-LD), meta tags, canonical tags, hreflang, and XML sitemaps
• Ensure AI bot crawl accessibility (Googlebot, GPTBot, ClaudeBot, PerplexityBot) by verifying robots.txt configurations, crawl permissions, and LLM-consumability of site content
• Monitor site health via platforms such as Google Search Console, Screaming Frog, or similar tools and surface issues to the organic growth team
• Conversion Rate Optimization (CRO) Support:
• Implement A/B and multivariate tests using experimentation platforms (e.g., Google Optimize, VWO, or equivalent), following a structured test-and-learn framework
• Support AI-referred CRO initiatives by building and testing landing page variants optimized for intent signals from AI-referred traffic sources
• Configure and maintain tracking infrastructure including GTM tag deployment, GA4 event schemas, and conversion pixel integration across paid and organic channels
• Partner with Paid Media and Organic Growth teams to build and QA campaign-specific landing pages, ensuring correct UTM parameter capture and downstream attribution
• Web Infrastructure & Governance:
• Maintain web development documentation including site maps, URL redirect logs, A/B test registers, and deployment runbooks
• Manage staging, UAT, and production deployment workflows using version control (Git) and maintain organized branching conventions
• Support the implementation of a human-in-the-loop web deployment approval process, coordinating review steps with the Marketing Leadership Team as scoped
• Ensure WCAG 2.1 AA accessibility compliance across all new and updated pages
• Monitor and maintain SSL certificates, domain configurations, and third-party script governance
• Cross-Functional Collaboration:
• Collaborate with agency partners and internal stakeholders to standardize web deployment workflows and documentation
• Act as a key implementation partner for SEO, AEO/GEO, and CRO initiatives originating from the Organic Growth and Paid Media teams, in coordination with the Manager, Web Development
• Partner with product marketing and brand teams to ensure new campaign launches are fully integrated with the site infrastructure on time and on spec
• Provide technical scoping estimates for incoming web requests, contributing input to roadmap discussions led by the Manager, Web Development
• Ways to Work & Team Posture:
• Operates effectively in a fast-moving environment where priorities shift to meet business needs, re-sequencing work without losing momentum
• Takes initiative to surface ideas, opportunities, and improvements that benefit Marketing and partner functions across the organization
• Brings a team-first mindset, shares context generously, pairs with peers and the agency partner to unblock work, and contributes beyond the strict scope of assigned tickets
• Communicates trade-offs clearly when priorities collide, recommending a path forward rather than waiting for direction
• Communicates technical problems and recommendations in plain language so non-technical partners understand the impact, the options, and what's being asked of them
• Thinks forward as web technologies, AI tooling, and the broader martech landscape evolve making implementation choices today that hold up tomorrow rather than optimizing only for the immediate ask