Marketing Manager, Kraken

• 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders
• Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools
• A proven understanding of how to drive lifecycle marketing results in a predominantly B2C or B2B setting, with experience working within crypto as a big plus
• Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query
• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do
• Strong copywriting skills to support the building of individual campaigns
• Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)
• We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

Desirable

• The Growth Marketing team is responsible for delivering user and revenue growth across each of our product verticals and key geographies
• It’s a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space
• As the Marketing Manager - Lifecycle focused on Margin trading at Kraken you’ll need to be a highly-motivated, data-driven lifecycle marketer ready to own the full lifecycle strategy for driving product adoption and engagement in each of our key markets, delivering revenue upside in the process
• Reporting to the Director, Lifecycle Marketing, the candidate will be a key member of the Growth Marketing team and will work closely with numerous stakeholders across the company including regional operations, marketing technology, product, data analytics, and CRM ops
• This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one in an incredible visible role in the organization
• Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired behavior and outcomes, and other actions that improve client quality and loyalty
• Help shape the formation of the lifecycle strategy for Margin trading both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem
• Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle
• Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value
• Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers
• Additional duties and responsibilities as assigned