Event Marketing Demand Generation Manager, Salesforce
$115.6-159k
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$115.6-159k
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- This role requires exceptional attention to detail, strong judgment, and the ability to manage complex, multi-channel programs from strategy through execution and reporting
- 5+ years of experience in demand generation, lifecycle marketing, or audience acquisition, preferably in B2B SaaS or cloud technology
- Proven experience owning and executing multi-channel campaigns (email and paid media required) with a strong track record of operational excellence
- Demonstrated ability to work autonomously and make sound decisions with minimal oversight
- Exceptional attention to detail and quality control; consistently produces accurate, polished, and well-executed campaigns
- Strong project management and organizational skills with the ability to manage multiple complex initiatives simultaneously
- Data-driven and results-oriented, with experience using performance metrics to inform strategy and optimization
- Hands-on experience with Salesforce, Tableau, Google Analytics and collaboration tools
- Familiarity with AI-powered marketing technologies and use cases, including audience segmentation, personalization, predictive insights, and campaign optimization; ability to translate AI capabilities into practical demand generation applications
- Strong written and verbal communication skills, with the ability to clearly articulate strategy, results, and recommendations to stakeholders
- Highly proactive, fast learner with a strong sense of ownership and accountability
- Experience supporting virtual events, webinars, or large-scale digital programs strongly preferred
What the job involves
- Salesforce is seeking a highly motivated Manager of Virtual Events Demand Generation to lead end-to-end demand generation strategy and execution for our strategic and virtual events portfolio
- This role is responsible for owning audience acquisition, attendee engagement, and pipeline performance, with a strong emphasis on operational excellence, campaign quality, and measurable business impact
- As a Manager on the Strategic Events team, you will operate with a high degree of autonomy, serving as the primary demand generation owner for assigned events
- You will be expected to ramp quickly, proactively identify opportunities for optimization, and deliver tightly executed, high-quality campaigns across email, paid media, and owned channels
- You will partner closely with creative, brand, messaging, product marketing, marketing technology, and executive stakeholders to design and deliver cost-effective, scalable demand generation programs that drive registration, attendance, and pipeline
- Own the end-to-end demand generation strategy and execution for strategic and virtual events, including audience targeting, channel mix, messaging approach, and performance optimization
- Independently develop and execute email and paid media campaigns, ensuring precision in build, QA, deployment, and ongoing optimization
- Lead campaign planning and execution to drive registration, attendance, engagement, and pipeline, with clear success metrics and accountability
- Translate audience insights, performance data, and business priorities into actionable demand generation strategies that refine event value propositions and targeting
- Serve as the primary point of contact for demand generation across assigned events, proactively managing timelines, dependencies, and risks
- Build and manage campaign plans, bills of materials, and marketing requests across Salesforce, Marketing Cloud, Slack, and related systems with a high bar for accuracy and completeness
- Establish and maintain repeatable, scalable campaign frameworks that can be leveraged across the strategic events portfolio
- Partner with performance marketing and analytics teams to define reporting frameworks, dashboards, and KPIs; analyze results and surface insights and recommendations to leadership
- Own post-event performance reporting, ensuring data integrity and clear storytelling tied to business outcomes
- Drive the deployment and optimization of event websites and registration flows to maximize conversion and audience readiness
- Act as a proactive problem solver—identifying gaps, proposing solutions, and continuously raising the quality and effectiveness of demand generation programs
Application process
- End Date: January 23, 2026
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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