Senior Growth Marketing Manager, Marshmallow
Offers competitive bonus scheme
2-3 days a week in office
Accessible, tech-enabled insurance for those who step outside the norm
Job no longer available
Accessible, tech-enabled insurance for those who step outside the norm
501-1000 employees
Job no longer available
Offers competitive bonus scheme
2-3 days a week in office
501-1000 employees
Company mission
We’re creating tech-first financial products for anyone who moves to a new country.
Role
Who you are
- An experienced Growth / Performance Marketing leader - you have at least 6 years of direct experience, with a track record of high impact
- In the detail - You are detail oriented and know all the KPIs in your current product like the back of your hand. You use that depth of knowledge to inform your strategy
- Quantitatively minded - You have a natural talent for numbers. Models and spreadsheets excite you rather than scare you. You’re very comfortable working with BI tools like Looker, Tableau, etc
- Customer obsessed - You are passionate about building delightful user experiences that get the job done. You have the ability to balance business and customer needs. You use data and customer insights to drive better performance outcomes
- Outcome oriented - You ruthlessly prioritise against objectives, articulate the desired outcome and work collaboratively to create a path to achieve it
- Entrepreneurial - You are self-motivated and proactive. You have a high tolerance for ambiguity, ability to perform under pressure to meet deadlines and willingness to take risks
- Embrace pace and risk - You understand that in a high growth environment, with a digital product, you need to move with urgency to deliver challenging goals. You are comfortable testing new tactics and are as comfortable reporting on the failures as the successes
- A true collaborator - While we know you will have excellent ideas to put forward, we value a collaborative approach to reach our goals and as such you should be willing and driven to get your team's input, tailoring your communication to technical and / or non-technical audiences. You are an excellent written communicator
- Performance marketing channels. You'll be an expert in launching, scaling and optimising targeted paid search, organic search, affiliates, CRM and digital marketing. You are able to challenge our performance marketing agency to deliver better outcomes and to unlock future growth. You will also manage the >£5m budget and the relationships we have with agencies
- Organic marketing. You will define our Organic Marketing strategy, ensuring our website and content strategy is optimised for SEO. You will understand the role of Brand Marketing in generating organic traffic and will have a plan to capture and convert
- Data driven. You innately understand the performance marketing channels and are able to optimise our spend to a LTV:CAC metric. You can articulate how our prospective customers are performing throughout the funnel and work with Data Science, Analytics and Product teams to identify opportunities for future growth
- Reporting. You will be accountable for >£5m performance marketing budget and will report on this on a weekly, monthly and quarterly basis to the wider business. You are adept in communicating how the channel is performing and making rapid recommendations on how to further improve
- Collaboration. You will be comfortable working cross functionally to get the support and challenge from Product, Tech, Design, Data and Marketing teams
What the job involves
- Our Marketing team is expanding. This last year we’ve really got to know our audience even better, defined our Brand and Marketing strategy, evolved our Identity and now we've got some exciting plans in the pipeline for 2024 and beyond
- We want to differentiate ourselves in the car insurance market, and with our audience of ‘new to the UK’, we believe offering specific customer benefits for this target audience is a really great way to enhance that
- You will be responsible for developing our strategy for acquiring new customers directly to marshmallow.com. You'll be accountable for the performance marketing budget and ultimately responsible for the performance of the website
- You'll collaborate closely with the Product and Engineering managers in the tribe, to define the requirements for a highly performing website
- Lead the Performance Marketing Team (Manager+Exec), as well as the relationship with our Performance Marketing Agency
- Work closely with CRM, Designers and Content to create optimised customer journeys that result in onboarding new customers directly
Application process
- We break it up into 4 stages:
- Initial call with Sam Buss, Talent Acquisition Manager
- Deep dive into your skills and experience with Chloe Collins, Head of Marketing
- A practical task looking at challenges Marshmallow may possibly face and your approach to solving them with 2 of our Team Members
- A conversation with another member of the Senior Leadership Team to give you a rounded view of Marshmallow
- We’ll let you know if you’re invited to an interview or not. But, as a small team with a lot of applications, we can’t give personal feedback on each one
- Background checks
- To meet our regulatory obligations as an FCA-authorised financial services company, we need to do some background checks on all new hires. That means carrying out a DBS check and making sure you don't have any live criminal proceedings. Feel free to ask our Talent Acquisition team if you have any questions about this!
Salary benchmarks
Our take
For many ordinary people, insurance can be inaccessibly expensive. Marshmallow solves this problem by using data and technology to offer fairer coverage for car and van owners.
Car insurers generally quote drivers according to population data, and many drivers are overcharged due to age and demographics. By leveraging data and proprietary technology, Marshmallow can offer more accurate and personalised quotes delivered in minutes, meaning lower fees for drivers. Naturally, this approach has proven popular, with Marshmallow garnering impressive reviews and accolades since it first launched.
The insurtech space is becoming increasingly competitive, and more and more tech companies are moving into the car insurance space, so the company is currently looking to expand into other insurance areas. Marshmallow’s unicorn status and doubling of profit since 2023 are clear indicators of the company’s ongoing success and scalability, and will help to facilitate this diversification.
For now, the company is focused on helping those outside the norm, such as those who have uprooted their lives and moved to the UK. But in the future, it hopes to expand to any group of people who are unfairly marginalised and whose problems Marshmallow is uniquely positioned to solve.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Open and honest communication
"At Marshmallow information is 'over-shared' and this starts from the CEOs and continues through the organisation. People across the business are..."
Funding (last 2 of 5 rounds)
Apr 2025
$45m
LATE VC
Sep 2021
$83m
SERIES B
Total funding: $163.2m
Company benefits
- Flexible working - Manage your own time and choose where to work from (in the office, at home, or a little bit of both). Just make sure your team is happy too
- Ben benefits - Get your hands on your flexible benefits budget with the Ben Mastercard and spend it wherever you want
- Competitive bonus scheme - designed to reward and recognise high performance
- Private healthcare - We want to support everyone’s wellbeing at Marshmallow, which is why we offer private healthcare insurance with Vitality
- Cycle to work scheme - We’re registered under the Cycle-to-Work scheme, so you can buy a new bike tax-free. Lycra shorts optional
- Mental wellbeing - We have partnered with Oliva to offer mental health support and make therapy sessions more accessible
- Learning and training - Personal budgets for books and training courses to help you grow in your role. Weekly book clubs and learning sessions. Plus 2 days a year - on us! - to further your skillset
- Company socials - We give all of our teams monthly budgets to get to know each other better outside of work. Plus we have company-wide socials every two weeks, themed parties, and more
Company values
- We are relentless - We are never satisfied and always urgent. We are constantly pushing ourselves, our teammates, and our services to meet ever higher expectations
- We are bold - We think big and long-term, and are unafraid of solving problems in novel ways
- We are challenging - We challenge when our perspective differs, even when doing so is uncomfortable or exhausting
- We have no ego - We love to learn and understand, always embracing the best ideas no matter where they come from
Company HQ
Old Street, London, UK
Articles
Leadership
Oliver Kent-Braham
(Co-Founder & Co-CEO)Previously worked in Growth & Partnerships at Yoti and Leveraged Finance at Investec. Previously founded Reel Money.
David Goaté
(Co-Founder & Chief Architect)Previously Software Architect at Yoti, also worked as a Software Engineer at Homeseller, Cognitran and IG.
Alexander Kent-Braham
(Co-Founder & Co-CEO)Previously worked in Product at Yoti. Also co-founded Reel Money and was an Analyst at hedge fund QCM.
People progressing
Joined as Software Engineer, being promoted to Technical Team Lead after 10 months.
Diversity, Equity & Inclusion at Marshmallow
- To solve big problems, we need exceptional people from all walks of life. We're creating a culture where everyone feels empowered to bring their unique perspectives and boldest ideas to the table. Belonging - As a community, we foster an environment where everyone feels supported and safe to bring their authentic self to work. Recognition - We recognise and celebrate the differences in our experiences, understanding that our unique contributions help us collectively deliver our best work. Influence - We’re empowered to share our voice and have influence. We value diversity of thought, knowing we are better through our collective perspectives and experiences.
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