Social Media Manager, Later
$90-120k
Influencer marketing and social media management
Open for applications
Influencer marketing and social media management
1001+ employees
Open for applications
$90-120k
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
- 3-5+ years of hands-on social media management experience, ideally in-house at a brand or in a content-forward agency environment
- Demonstrated comfort and confidence on camera, with a portfolio of short-form video content you have personally appeared in or produced
- Deep, current platform knowledge across Instagram, TikTok, and LinkedIn, including an understanding of algorithm behavior, content formats, and audience dynamics unique to each
- Strong copywriting skills, with the ability to adapt tone and format for different platforms and content types while maintaining a consistent brand voice
- Experience managing social content calendars and publishing workflows, with strong organizational skills and a track record of meeting deadlines in a fast-moving environment
- Comfort with social analytics tools and a habit of letting performance data shape creative decisions
- Collaborative working style with experience partnering across creative, content, and marketing teams
- Genuine enthusiasm for the creator economy, social media trends, and the evolving landscape of influencer marketing
- Experience using social media management platforms for scheduling, analytics, and community management
- Bonus: hands-on experience with Later's platform, or familiarity with link in bio tools, creator marketplaces, or influencer marketing software
- Driven by Impact: You deliver results that matter, prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast, challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive, removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- We're looking for a social media manager to join our marketing team and help bring Later's brand to life across the social platforms where we connect with brands and creators
- As the creator economy evolves and social media becomes an increasingly central channel for driving both brand equity and business outcomes, this role is built for someone who is equally at home developing a content strategy, executing a full publishing calendar, and stepping in front of the camera to create compelling on-platform content
- You'll partner closely with our existing social media manager to share ownership of Later's owned social presence, collaborating on strategy, content creation, community engagement, and performance reporting
- Reporting to the Senior Content Marketing Manager, this role is at the intersection of all parts of our Marketing team
- You'll be a visible voice for the Later brand online, bringing your creative instincts and platform knowledge to every piece of content you help produce
- Own and contribute to Later's social media content calendar across priority platforms, including Instagram, TikTok, LinkedIn, and YouTube, ensuring consistent publishing cadence and thematic alignment with broader marketing campaigns
- Partner with your fellow social media manager to develop quarterly and monthly content themes that map to Later Media’s story. Creating compelling moments for our audience(s)
- Identify trending formats, sounds, and cultural conversations early, and translate those signals into content ideas that feel native to each platform while staying true to Later's voice
- Develop and maintain platform-specific strategies that reflect each channel's unique audience behavior, algorithm dynamics, and content formats
- Collaborate with Content, Creative, and Growth Marketing teams to align social activity with campaign launches, blog priorities, and product announcements
- Conceive, produce, and appear in short-form video content for platforms like TikTok, Instagram Reels, and YouTube Shorts, confidently representing the Later brand on camera
- Write compelling copy for social posts, captions, and video scripts that reflect Later's brand voice: confident, in the know, and genuinely approachable
- Collaborate with the Creative team on asset production, contributing creative direction for graphics, video, and motion content while maintaining brand consistency
- Produce content that spans the full spectrum of formats, from educational carousels and product explainer videos to trend-responsive clips and community spotlights
- Bring a creator's sensibility to your work, understanding how to make content that earns attention organically rather than simply pushing brand messaging
- Monitor and actively engage with Later's social communities across platforms, responding to comments, messages, and mentions in a way that builds genuine connection with our audience
- Identify and engage with creators, customers, and brand advocates in a way that strengthens Later's presence within the creator and social media management community
- Surface recurring questions, feedback themes, and audience sentiment from community interactions to inform content strategy and product marketing messaging
- Track, analyze, and report on social performance metrics across platforms, translating data into actionable insights that continuously improve content quality and audience growth
- Partner with the Demand Generation team to understand how owned social contributes to traffic, brand awareness, and downstream pipeline
- Use Later's own platform tools to manage scheduling, analytics, and link in bio performance, developing first-hand expertise that informs how Later communicates its product value
- Run regular content experiments to test formats, posting cadences, copy approaches, and creative treatments, and share findings with the broader marketing team
- Partner with the Content team to amplify and repurpose blog content, research reports, and thought-leadership assets for social distribution
- Collaborate with the Influencer and Creator teams to identify opportunities for co-created content, ambassador partnerships, and creator-led social moments that extend Later's organic reach
- Work with Customer Marketing to ensure new customer success stories, videos and awards are clearly and compellingly communicated across Later's social channels
- Within the first 60 days, you have a clear understanding of Later's social voice, existing content approach, and platform-by-platform audience dynamics, and you are actively contributing to the content calendar with minimal ramp time
- By 90 days, you have produced a body of on-camera content that resonates with Later's audience, with at least one piece of content that drives meaningful engagement or organic reach
- At the six-month mark, Later's owned social channels reflect a consistent, elevated creative standard, with measurable improvements in engagement rate, follower growth, or video performance on at least two platforms
- Within your first year, you have established yourself as a trusted creative collaborator across the marketing team, with a track record of delivering content that supports campaign goals, product launches, and brand-building priorities
- Your community management work contributes to a measurable improvement in audience sentiment and response rate, and your cross-functional partnerships have helped create more integrated, higher-impact campaigns
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
Salary benchmarks
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