Commercial Strategy & Market Intelligence Consultant, Greyparrot AI
Salary not provided
Excel
Google Sheets
Hubspot
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Senior and Expert level
London
More information about location
1-5 days a week in office
AI-powered computer vision software for recycling automation
Be an early applicant
AI-powered computer vision software for recycling automation
21-100 employees
B2BSustainabilityAnalyticsComputer VisionMachine LearningSaaS
Be an early applicant
Salary not provided
Excel
Google Sheets
Hubspot
Close
Senior and Expert level
London
More information about location
1-5 days a week in office
21-100 employees
B2BSustainabilityAnalyticsComputer VisionMachine LearningSaaS
Company mission
To improve recycling efficiency and minimise the environmental impact of waste.
Role
Who you are
- The ideal candidate brings a track record of delivering market intelligence or commercial strategy projects independently, ideally with relevant sector experience in B2B, sustainability, or technology markets
- Proven track record as a freelance consultant, independent analyst, or strategy advisor with demonstrable experience delivering market intelligence or go-to-market strategy projects end-to-end
- Several years of professional experience in market analysis, commercial strategy, management consulting, or a closely related field
- Experience working with senior stakeholders (C-suite, founders) and communicating complex findings with clarity and confidence
- Strong command of both qualitative and quantitative research methodologies comfortable designing a research approach, not just executing a template
- Sector experience in one or more of the following: B2B technology, environmental services, waste management, sustainability, or circular economy markets
- Prior experience in SaaS pricing strategy is strongly preferred, including hands-on work with subscription model design, tier architecture, usage-based pricing, or pricing-led growth initiatives in a software or technology business
- Exceptional analytical and structured thinking skills, able to frame ambiguous commercial problems and break them into tractable workstreams
- Strong data skills: advanced proficiency in Excel or Google Sheets
- Excellent written and verbal communication, able to produce polished, exec-ready deliverables independently
- Comfortable working with CRM data (HubSpot) and third-party market data sources (Statista, Euromonitor, Companies House, Beauhurst, etc.)
- Self-directed and highly organised, able to manage multiple workstreams, set your own pace, and deliver to agreed milestones without close supervision
- Working knowledge of sustainability frameworks, circular economy principles, and product lifecycle / end-of-life regulation, including EPR, WEEE, and net-zero reporting obligations
- Genuine interest in how environmental regulation and sustainability trends are reshaping markets and commercial strategy,able to bring informed perspective, not just desk research
- Confident and habitual user of AI tools including LLMs, AI-assisted research and synthesis platforms, and automation tools, as part of a modern analyst's workflow
- Able to demonstrate how AI tools have enhanced the quality, speed, or depth of previous analytical work
- Critically aware of AI limitations, knows when to trust outputs, when to verify, and where human judgement remains essential
What the job involves
- Reporting Line: You will report to Anne-Sophie, Director of Revenue & Operations
- We are seeking an experienced freelance consultant, independent analyst or MBA to lead a strategic market and business intelligence project. This is a senior, autonomous engagement for someone who can take a brief, add to it based on experience, and deliver rigorous, decision-ready outputs independently
- The work will directly inform our go-to-market strategy: where we focus commercially, how we segment and prioritise customers, which regions to invest in, and how regulations and end-of-life dynamics are reshaping the market. You will work closely with senior leadership, presenting findings and strategic assumptions
- 1. Customer Segmentation & Ideal Customer Profile
- Design and execute a structured customer segmentation framework covering behavioural, needs-based, and value-based dimensions
- Define and validate Ideal Customer Profiles (ICPs) by synthesising CRM data, win/loss reviews, revenue data, and external market sources
- Identify the defining characteristics of highest-value accounts and develop actionable lookalike profiles for pipeline and prospecting prioritisation
- Map customer pain points, buying triggers, and decision-making criteria by segment
- Identify all stakeholders involved in purchase decisions (economic buyers, champions, blockers, influencers)
- Document objections, evaluation criteria, and typical sales cycle length by segment
- Capture unmet needs and feature gaps to feed into Product and GTM strategy
- Deliver a segmentation model that can be operationalised by Business Development, Revenue & Operations, and Marketing teams post-engagement
- 2. Market Mapping & Prioritisation
- Map the addressable market geographically identifying where demand, regulatory tailwinds, and competitive conditions align most favourably
- Analyse variation for key countries in customer needs, buying behaviour, competitive intensity, and market maturity
- Produce a prioritised market map with clear strategic rationale for where to invest versus deprioritise
- Provide actionable recommendations on sequencing market entry or expansion across regions
- 3. Market Sizing & Commercial Opportunity Assessment
- Quantify the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) by segment and region, with clear methodology and assumptions
- Identify high-growth verticals, underserved niches, and whitespace opportunities through primary and secondary research
- Conduct a detailed competitive benchmarking exercise, analysing how key competitors position their offering, structure their pricing, and differentiate on value proposition across target markets
- Assess our current pricing architecture against market and customer value perception: identify whether we are correctly positioned, where we may be leaving revenue on the table, and where pricing is acting as a barrier to conversion
- Evaluate pricing models and monetisation structures including subscription, usage-based, tiered, and hybrid SaaS models, and provide recommendations on how our pricing strategy should evolve to improve competitiveness, retention, and expansion revenue
- Map the relationship between pricing, customer segment, and willingness to pay based on available data and competitive intelligence
- Deliver a pricing strategy brief with specific recommendations on model, tiers, positioning, and packaging, suitable for review by the leadership team
- 4. Sustainability, Waste & End-of-Life Market Dynamics
- Assess how sustainability mandates, waste reduction imperatives, and end-of-life product regulations are reshaping customer demand and purchasing decisions across target segments
- Map the evolving regulatory environment by country covering extended producer responsibility (EPR), WEEE, circular economy legislation, and net-zero supply chain pressures and identify where compliance is creating commercially addressable demand
- Evaluate competitor positioning and identify messaging gaps and strategic opportunities
- Size the commercial opportunity associated with the overall waste sector including MRFs, PRFs, transfer stations, MSW, WEEE, Paper and Glass Recycling, Chemical Recycling, Flakes, e-scrap…
- 5. Strategic Synthesis & Executive Recommendations
- Consolidate all workstream outputs into a coherent, executive-ready strategic report with clear conclusions and prioritised recommendations
- Present findings to senior leadership with the ability to defend assumptions and constraints and facilitate strategic discussion
- Produce supporting materials including dashboards, segmentation and scoring model for market priorisation, and regional opportunity maps suitable for ongoing internal use
- Identify the top 3–5 strategic priorities that should shape go-to-market decisions over the next 12–24 months
- Key Deliverables:
- Customer segmentation framework and ICP documentation, ready for Sales and Marketing activation
- Regional market map with prioritised opportunity ranking and strategic rationale
- Market sizing model (TAM/SAM/SOM) with documented methodology and scenario analysis
- Sustainability and end-of-life market opportunity report, including regulatory landscape overview and commercial sizing
- Executive strategy deck synthesising all findings with prioritised recommendations for the next 12–24 months
- Working files, data models, and supporting materials handed over for internal use at close of engagement
Application process
- Applications are reviewed on a rolling basis and priority is given to candidates who are available immediately
- Please note that we will manually filter screening questions for authenticity; pure AI-generated answers or lack of answer will result in automatic disqualification. We want to hear your voice and personal experience
Salary benchmarks
Our take
Some 60% of the 2 Billion tonnes of solid waste produced globally each year ends up in open dumps and landfill, causing major environmental impact. While global recycling rates are just 14%, a consequence of inefficient recycling systems, rising labour costs, and strict quality requirements imposed on recycled material. Hence Greyparrot is responding to a major opportunity of applying waste recognition software to boost recycling efficiency, reduce impurities and support scalability.
Greyparrot AI helps companies work in a circular economy by highlighting inefficiencies in sorting at waste facilities. The artificial intelligence vision can spot items on a conveyor belt faster and with better accuracy than a human. Their system automatically identifies different types of waste, providing composition information and analytics to help facilities increase recycling rates.
The opportunity for Greyparrot is clear, and the startup’s goal is to become the most accurate and widely used waste recognition software, unlocking the financial value of waste whilst having a measurable impact on the environment.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% female employees
Company
Funding (last 2 of 3 rounds)
May 2022
$11m
Series A
May 2020
$3.8m
Total funding: $16.3m
Company benefits
- 🏡Customised Hybrid Working: Enjoy the flexibility of a personalised work arrangement between the office and home at you and your team's discretion, depending on the role
- 📈Employee Stock Option Scheme: Be part of our success and share in the growth with stock options
- 🏖️25 Days Holiday + BH (UK employees only): Embrace a generous annual leave, with 25 days plus bank holidays to recharge and rejuvenate. Additionally, carry over up to 3 unused holiday days each new year
- 👶Enhanced Parental Leave: Experience comprehensive support with enhanced maternity, paternity, adoption, or shared parental leave
- 🚴 Cycling Benefits: Take advantage of our cycle to work scheme, allowing you to purchase a bicycle through salary sacrifice, saving at least 26%, or opt to rent a bicycle for up to 12 months
- 💼 Home Office Budget: Enhance your remote work setup with a yearly budget of £500 dedicated to equipping your home office with the tools and resources you need for optimal productivity
- 🧘♂️1-1 Mental Health Support: Prioritise your mental well-being with personalized support and 1-1 therapy provided by Spill
- 🎓Learning and Development Budget: Invest in your professional growth with a dedicated budget and support from Sunlight for £500 per year
- ☀️Summer Friday Half-Days: Celebrate the warmer months with Friday half-days
- 🍏Unlimited Healthy Snacks: Fuel your day with a variety of fresh fruit, tea, coffee, and healthy snacks every time you’re in the office
- 💰Competitive Salary: Salary band available upon application.
- 🌍Nomad Working: Immerse yourself in the freedom of nomadic work with our 12-day allowance, in your chosen remote locations (within a 2hr Time Zone).
Company values
- IMPACT - Dream big: We rally around our ambitious goals with a unified mission to save the environment. It’s what fuels our pursuit of excellence and ignites the spark of innovation in everything we do.
- AGILITY - Scale Flexibly: The world never stands still and neither do we. We embrace change with a glass-half- full attitude, remaining adaptable but intentional about where we’re heading. Our “everything is solvable” outlook helps us iterate and learn quickly to deliver innovative solutions effectively.
- INTEGRITY - Lead by example: We embody the change we wish to see in the world, leading with honesty, authenticity and humility, even in the face of difficulty. We honour our word and commitments to our team members, customers, and communities.
- CURIOSITY - Embrace the unfamiliar: We are experimentalists by nature. We challenge ideas to unlock their full potential while respecting the individuals behind them. We keep our egos in check, maintaining self-awareness and embracing feedback as a catalyst for growth.
- CUSTOMER CHAMPION - Empower the Customer: We understand our customers intimately and equip them with the tools they require to achieve their objectives. We place their needs at the forefront, balancing profit with sustainability. We work collaboratively with the understanding that their success is key to fulfilling our ambitions.
Company HQ
Bermondsey, London, UK
Articles
Leadership
Mikela Druckman
(CEO)Previously worked in the fields of computer vision and augmented reality and was Chief Commercial Officer at Blippar.
Ambash Mitra
(CPO)Founder of Blippar and investor in AI, AR, food tech and genomics.
Diversity, Equity & Inclusion at Greyparrot AI
Kaitlyn Crossley (VP of People Operations)
- Statement of Policy - Greyparrot is committed to encouraging equality, diversity and inclusion amongst our team and eliminating discrimination. The aim is for our team to be truly representative of all sections of society and our customers, and for each employee to feel respected and able to give their best. We are also committed against unlawful discrimination of customers or the public.
- This policy's purpose is to:
- 1. Provide equality, fairness and respect for all in our employment, whether temporary, part-time or full-time.
- 2. Not unlawfully discriminate because of the Equality Act 2010 protected characteristics of: age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, and ethnic or national origin), religion or belief, sex, and sexual orientation.
- 3. Oppose and avoid all forms of unlawful discrimination. This includes in: pay and benefits, terms and conditions of employment, dealing with grievances and discipline, dismissal, redundancy, leave for parents, requests for flexible working, selection for employment, promotion, training or other development opportunities.
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