Senior Regional Marketing Manager, Workday
$118.6-212.4k
Salary dependent on location. If performed in Colorado, the pay range for this job is $124,800 - $187,200 USD
More information about location
Enterprise management cloud platform
Be an early applicant
Enterprise management cloud platform
1001+ employees
Be an early applicant
$118.6-212.4k
Salary dependent on location. If performed in Colorado, the pay range for this job is $124,800 - $187,200 USD
More information about location
1001+ employees
Company mission
To provide an all-in-one management cloud solution for the rapidly changing business requirements of the modern world.
Role
Who you are
- The ideal candidate is a proactive and results-oriented professional who can effectively communicate plans, analyze performance, and drive measurable outcomes
- 7+ years of professional B2B Marketing experience required
- 7+ years of experience in the development and execution of fully integrated marketing campaigns
- Extensive experience with marketing tools including Salesforce, Marketo, Tableau, Workfront, Smartsheets, Google Suite, or Microsoft Suite
- A consistent track record working successfully cross-functional environments to achieve results
- Evaluate program and campaign effectiveness, ongoing results, and present findings to key team members
- Leverage data and insights to create the strategy, improve efficiencies, build projections, and report on impact
- Take initiative in a fast-paced environment with multiple priorities, lead projects simultaneously, and deliver campaigns on budget and on schedule
- Take bold initiative, address problems, and make continuous process improvements
- Passion for solving challenges, operate with a high sense of integrity, and demonstrate a strong work ethic
- Excellent verbal and written communication skills
- Strong problem-solving and critical thinking abilities
- Experience running and managing a regional budget independently
- Team player focused on collective success
- Strong initiative and a "can-do" attitude
- Bachelor’s degree or equivalent experience in marketing, or related field, required
- AI enthusiasm and usage is encouraged!
What the job involves
- We're looking for a passionate and driven Regional Marketing Manager to join our dynamic North America team
- Our team is responsible for driving business growth by generating pipeline through the execution of targeted demand generation activities, acting as the primary interface between marketing and sales
- We work closely with our field sales, solution consulting, revenue operations and partner teams to align our marketing strategies with sales priorities
- Our collaborative approach ensures that we create and implement effective, full-funnel marketing plans that directly contribute to achieving pipeline and revenue goals for the business
- As a Senior Regional Marketing Manager, you will be a key marketing partner supporting our US Medium Enterprise Sales Team
- This is a strategic role that requires a deep understanding of the business landscape and strong collaboration skills
- You will be responsible for orchestrating cross-functional marketing programs to meet pipeline and revenue targets for the region
- This role is a trusted advisor to sales, a primary point-of-contact for all marketing-related matters, and a champion for achieving business goals
- Sales Alignment & Strategy: Ensure cross-functional alignment with sales to prioritize and implement marketing programs that meet business goals and revenue targets. Serve as a key driver for innovation, collaboration, and outcome-oriented marketing solutions
- Integrated Marketing Plans (IMPs): Collaborate with the GTM (Go-to-Market) Program Manager and extended marketing teams to develop and execute full-funnel brand-to-demand marketing strategies
- Pipeline Management: Leverage data to optimize in-market programs, monitor and analyze pipeline needs, and adjust plans as necessary to generate new pipeline and support pipeline maturation
- Trusted Marketing SME for Sales Stakeholders: Act as the primary point-of-contact between Sales & Marketing, representing Marketing in all sales/marketing interlocks (i.e. Quaterly Business Reviews, Demand Boards, informal sales meetings), and sharing sales feedback across marketing
- Performance Tracking & Budget Management: Set measurable goals, track progress, manage the budget, and optimize the return on investment (ROI) for marketing programs
Application process
- End Date: October 31, 2025
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
Workday has acquired and paired up with many other companies to keep expanding its offering. In 2021, it purchased the employee feedback platform Peakon in response to the growing need for managers to be able to survey workers and collect satisfaction data without face-to-face meetings. The company has also bought and developed many financial tools and HR management tools.
The company’s goal is to provide end-to-end back office services and while there are other providers, such as UKG Pro and Ceridian HCM, Workday’s broad offering helps them to stand out. Though it faced a tough global market in 2023 and has shed some of its headcount, Workday has seen a 6.5% gain in value in the first quarter of 2024. It is now focusing on growth and developing the AI capabilities of its platform. .
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company benefits
- Company equity
- Vision and dental insurance
- Work from home opportunities
- Health insurance
- Virtual primary care
- Flexible time-off policy
- Global mental health resources
- Global dedicated on-site clinical counselors
- Global well-being days
- $25k fertility/family planning benefits
- North Star financial wellness
- Retirement funds and matching
- 401k plan
- On-site health clinic (Pleasanton office)
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(CEO)Worked for Morgan Stanley for 3 years and took a Stanford MBA, before spending almost 6 years at Oracle as SVP. Co-founded Workday in 2005 while working as a Greylock Advisory Partner.
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