Senior Marketing Analyst, Outreach
$95-140k
AI revenue workflow platform
Job no longer available
AI revenue workflow platform
1001+ employees
Job no longer available
$95-140k
1001+ employees
Company mission
To change the way companies engage with their customers throughout their lifecycle.
Role
Who you are
- The ideal candidate is analytical, process-oriented, has proven experience integrating and scaling data applications, and intuitively drives improvements through connecting systems with business processes
- This candidate has exemplary data visualization and technical problem-solving skills and a penchant for detail
- Further, this individual is highly proficient in partnering across technology and business teams and has proven experience delivering high quality results with minimal direction from leadership
- Strong written and verbal communication skills are required as this role will interface directly with cross-functional teams to roll out new tools, communicate data infrastructure changes, and share analytical findings with executive leaders
- 8+ years of experience in an analytics role
- 3+ years of experience supporting marketing stakeholders
- Bachelor’s degree in Computer Science, MIS, Business Analytics, Engineering or a related field
- Proven experience analyzing clickstream data from sources such as Google Analytics, Adobe, Segment or other platform
- Strong understanding and experience leading experiment design, A/B testing, and other frameworks for evaluating effectiveness of feature and product changes
- Experience automating data processes, developing dashboards, and building scalable analytics solutions in a SaaS, e-commerce, omni-channel, or retail setting
- Advanced SQL skills and proven ability to read, write, debug, and optimize SQL queries
- Working knowledge of managing data modeling/transformation with tools like DBT
- Experience working with data warehouse platforms such as: Snowflake, AWS, or other relational databases
- Proven experience building self-serve BI solutions and automated reports that enable automated alerting and data quality monitoring
- Ability to tailor analytics products to meet the needs of end customers using tools ranging from spreadsheets (Excel, Google Sheets) to business intelligence tools (Tableau)
- Strong written and verbal communication skills and experience leading change management processes
- Proven experience delivering high quality and insightful data visualizations and translating complex data into actionable insights that measurably yielded uplift in a business KPI
- Proven experience delivering results in ambiguous and resource constrained environments
- Experience with a programming language like Python, R, or equivalent
What the job involves
- The BI and Analytics team is a centralized resource providing a suite of services to Outreach business functions including KPI definition, dashboards and reporting, ad hoc analysis, forecasting, self-serve analytics, and data pipeline management
- We’re looking for a curious and passionate Senior Marketing Analyst who is driven to unlock the story behind the data
- An essential partner to Marketing and Marketing Operations teams at Outreach, you provide trusted and timely insights that drive marketing productivity, marketing influenced pipeline & revenue growth, and support the measurement of go-to-market strategies
- You bring the technical ability to pull and stage data from multiple systems, the statistical chops to interpret data in a meaningful way, the business acumen to analyze that data to pull out key findings, and the storytelling skills to communicate the results of your analysis in a way that business partners can consume and take action on
- Construct and deliver on a marketing analytics product roadmap that aligns to Marketing leadership priorities, and provide regular updates in sprint planning meetings
- Bring thought leadership to Marketing Analytics at Outreach to improve the way the business consumes, and takes action on, our company data
- Design experiments, develop measurement frameworks, and partner with Marketing leaders to generate results, insights, and actions from product launches and feature changes
- Design and implement data models optimized for querying and reporting on digital marketing performance metrics such as website traffic, conversion rates, click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV)
- Own and drive the marketing data strategy, ensuring alignment with business objectives and driving continuous improvement in data collection, data integration, and data validity
- Confidently present outcomes of Marketing performance, including why we achieved the results we did, to executives and Marketing team leaders, in recurring performance meetings
- Build, improve, and maintain a suite of marketing analytics dashboards
- Partner with the Analytics Engineering team to understand downstream impacts of evolving Marketing data sources, and own change management communication and impact analysis for Marketing stakeholders
- Proactively monitor existing marketing business metrics, propose new metrics, and work across the organization to deliver actionable intelligence
- Collaborate with marketing teams to understand their data needs and create meaningful visualizations and dashboards
- Document technical details of your work using industry standard protocols like Jira, Confluence etc
- Conduct regular quality assurance checks on marketing data to identify any discrepancies, alert the appropriate business stakeholder, and solve the root cause
- Define and maintain the source-of-truth marketing business metrics in an environment where the marketing tech stack is continually evolving
Our take
Customer Relationship Management (CRM) has long faced challenges with poorly integrated technology, which has inspired a flurry of companies targeting efficiency in the sector. Outreach is an AI-enabled sales execution platform that enables users to build more pipeline, proactively fix deal risks, and make the best decisions to advance their deals across every moment of the sales cycle.
Outreach is a leader in its category; delivering a comprehensive suite of sales tools, and generating insights from a rich set of industry data. Although there are numerous competitors in the space, the company's early focus on AI is what allowed it to get ahead in the market. and this supported Outreach
Outreach has continued to display good growth after achieving Unicorn status back in 2020. Its solutions have become a mission-critical part of the revenue stack for many customers, with notable names served by the company include Siemens, Twilio, and zoom. On top of this, Outreach announced it has achieved new ISO/IEC certification that recognises responsible AI management, becoming the first company in its category to earn this distinction.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$200m
SERIES G
Jun 2020
$50m
SERIES F
Total funding: $527.3m
Company benefits
- Parental leave - Extended PTO for both parents, plus unique perks to ease the transition of returning to work
- Full medical benefits - Majority of employer paid medical, dental and vision coverage
- 401K - A competitive plan to help you save for retirement
- Flexible time off - We believe in a healthy work/life balance, and in our employees to make practical time off arrangements
Company HQ
Interbay, Seattle, WA
Leadership
Manny Medina
(Founder & Board Member)Was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch.
Abhijit Mitra
(CEO)Previously CPO at Commure, SVP and GM (Industry Verticals) at ServiceNow, and Global VP (SAP Cloud for Customer) at SAP.
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