Digital Marketing Specialist, insightsoftware

Salary not provided

Tableau

Excel

Power BI

Zapier

Clearbit

Google AdWords

Data Studio

Junior, Mid and Senior level

Remote from US

More information about location

Connected solutions for the office of the CFO

Job no longer available

Connected solutions for the office of the CFO

1001+ employees

B2BAnalyticsBusiness IntelligenceSaaSAccountingAutomation

Job no longer available

Salary not provided

Tableau

Excel

Power BI

Zapier

Clearbit

Google AdWords

Data Studio

Junior, Mid and Senior level

Remote from US

More information about location

1001+ employees

B2BAnalyticsBusiness IntelligenceSaaSAccountingAutomation

Company mission

To empower organizations with the financial confidence to achieve greatness.

Job

Company

Role

Who you are

Experience working with start-ups or high-growth / PE-backed companies will be of substantial benefit
Experience building, bulk editing, and optimizing campaign, keywords and ads within Google Ads & Bing Ads Editor platforms
Experience with audience targeting and remarketing within Linkedin
Demonstrated experience in delivering sophisticated search media plans and strategies
Experience with SEO and social media co-optimization strategies and execution
Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau, Power Bi, and Google data studio
Experience with ABM tools, 6Sense, Clearbit, Dreamdata, Wrike and Zapier is a plus. 2-5 years' of hands on experience as a digital marketing professional, running enterprise-level paid media campaigns

What the job involves

The Paid Digital Marketing Specialist will oversee the execution of paid search (PPC, SEM) and paid social media campaigns, working with the agency partners who execute the paid strategies set at the BU, pillar, and product levels by the Director, Digital Media
They will coordinate with the agency to ensure alignment with strategic objectives and manage the implementation of campaigns
Support a team of digital marketing managers to provide digital media campaign strategy and executional, optimization, and performance details to support the organizations business unit structure
Liase directly with our our ad agency to complete paid campaign marketing tasks, including creative and tracking trafficking, budget management, bid optimization, ad copy updates, and keyword management for a group of product campaigns
Work with digital marketing managers to test messaging, keywords, tactics, and audiences based on marketing plans
Collaborate with growth and product marketing teams to enhance audience targeting and messaging, drive webinar and event registrations
Collaborate with Organic Social and SEO teams to deliver coordinated execution that drives the cost efficiency and performance of paid campaigns
Support the GTM efforts with ad hoc data analysis and insights for monthly planning and Quarterly Business Reviews (QBRs)

Our take

With a goal to support efficiency in the office of the CFO, insightsoftware delivers solutions for finance, accounting, and operations. Its extensive offerings help users turn information into insights so that they can more strategically drive the success of their organizations.

The company boasts a global footprint and a host of positive case studies from clients across industries - a clear indicator that it is doing something right. The trend towards data-led operations has no doubt helped the company grow, as more and more leaders look to streamline their operations and unlock those crucial, competitive insights.

Lately, insightsoftware has been enhancing its offerings through a list of acquisitions, integrating capabilities such as business intelligence, improved analytics and new automations. Most recently, it acquired LeaseAccelerator which enhances its lease accounting and administration solutions as well as bolstering its US presence.

Steph

Company Specialist at Welcome to the Jungle

Company

Funding (last 2 of 7 rounds)

Jul 2021

$1bn

GROWTH EQUITY VC

Nov 2017

$12m

SERIES D

Total funding: $1.1bn

Company HQ

North Raleigh, Raleigh, NC

Leadership

Michael Sullivan

(CEO, not founder)

Former CEO of Acquia. Was also the SVP and General Manager of SaaS and Information Management at Micro Focus as well as the CEO of Autonomy Protect at HP Autonomy.

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