Demand Generation Specialist, AlphaSense
Financial Services Campaigns
$67-80k
Market intelligence and search platform
Be an early applicant
Market intelligence and search platform
1001+ employees
Be an early applicant
$67-80k
1001+ employees
Company mission
AlphaSense's mission is to organize the world’s business information and leverage technology to enable companies to make smarter, faster, and more confident decisions.
Role
Who you are
- 3-5 years of B2B demand generation experience—ideally in SaaS or FinTech—with a focus on vertical marketing
- Direct experience marketing to financial services audiences (e.g., asset management, hedge funds, investment banking, or private equity) with an understanding of industry terminology and workflows
- Deep experience building and executing campaigns in Marketo—you’re confident building a smart list without handholding
- Working knowledge of Asana or a comparable project management tool—you are organized, proactive, and strictly process-oriented
- Adept knowledge of core demand gen channels—email, chat, paid social, display, webinars, website, and digital content—and how they work together in an integrated campaign
What the job involves
- We’re seeking an agile, results-driven, and experienced Demand Generation Specialist in our Financial Services vertical, serving segments such as Asset Management, Hedge Funds, Private Equity, Venture Capital, and Investment Banking
- In this role, you’ll collaborate with marketing and sales stakeholders to execute multi-channel campaigns that generate demand, accelerate pipeline, and grow awareness with our most critical audience
- This is an individual contributor role reporting to the Senior Manager, Demand Generation. It requires someone who’s experienced, grounded, proactive, and collaborative, with the maturity to support campaign execution and the flexibility to adapt in a fast-paced environment
- Support the Sr. Demand Generation leader to build and execute quarterly and annual campaign strategies focused on financial services segments
- Execute campaigns across email, paid media, digital, chat, webinars, events, and website
- Marketo—list segmentation, email builds, testing, and reporting
- Contribute and collaborate with content, product marketing, and channel teams to develop tailored content (eBooks, webinars, case studies, display ads, etc.) mapped to the buyer journey
- Work in Asana to manage and track campaign tasks, timelines, creative requests, and collaborate across teams
- Record campaign performance and share learnings and recommendations to improve results and scale what works
Our take
Manual research can be a serious pain : financial analysts spend hours every week searching through PDFs one keyword at a time, just to find a single usable insight. To remedy this, AlphaSense has built a smart search engine that slashes research time for analysts, using thousands of sources and a semantic indexing layer that can effectively query finance-specific language.
As a disruptor and market leader in this field AlphaSense has few direct competitors, being most closely compared to Wolfram Alpha or LexisNexis. It helps that its tools are undoubtedly effective and valued by knowledge professionals: the company counts about 85% of the S&P 100 as customers and is trusted by J.P.Morgan, Microsoft, Credit Suisse and Google, among other major enterprises.
Having raised a large amount of funding over 2022 and 2023, AlphaSense has moved quickly to double down on its expansion in European markets, opening an office in Berlin to support this. With 2024 seeing investment from Singaporean EDBI, it is now setting its sights on the Asia-Pacific region. As business intelligence will remain key for enterprises as they compete for market share, AlphaSense is well-placed for additional future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Jun 2024
$650m
LATE VC
Sep 2023
$150m
SERIES E
Total funding: $1.3bn
Company benefits
- Work from home opportunities
Company HQ
Union Square, New York, NY
Leadership
Jaakko Kokko
(CEO)Co-founder of Silecs (materials used in the microelectronics industry).
Raj Neervannan
(CTO)Experienced executive. Previously CTO at Mastek and ChoicePoint, and CEO at Framesoft. Has an MBA from Wharton.
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