Senior Marketing Manager, Brightflag
$130-150k
+ Bonus + Share options
More information about location
AI-driven legal operations software
Be an early applicant
AI-driven legal operations software
101-200 employees
Be an early applicant
$130-150k
+ Bonus + Share options
More information about location
101-200 employees
Company mission
Brightflag’s mission is to bring the most modern and easy-to-use software to corporate legal departments, accompanied by stellar, proactive customer service.
Role
Who you are
- If you thrive in a fast-paced environment, are energized by clear goals, and are eager to contribute to a winning team and culture, we’d love to hear from you
- 5+ years of experience in B2B SaaS marketing with a strong focus on email marketing, digital marketing, and events
- Proven success in developing and executing omni-channel digital strategies for targeted marketing campaigns across a multitude of channels including paid social, PPC, and email
- Proven experience planning and executing sponsored and owned B2B events, from initial concept through post-event follow-up—including logistics management, audience targeting, vendor coordination, promotion strategy, and lead capture to pipeline tracking
- Ability to build strong relationships with subject matter experts within the organization and external vendors to align on go-to-market approaches
- Experience with digital advertising platforms including, LinkedIn Campaign Manager, Google Ads (DV360), and Google Analytics
- Experience with marketing automation (Hubspot is preferred) and customer relationship management (Salesforce.com) tools to manage campaign execution and reporting
- Strong skills using Google Analytics to review data analytics and generate reports with insights
- Ability to manage multiple projects
- Highly proactive with the ability to ideate and and propose solutions to meet business needs
What the job involves
- Brightflag is seeking a passionate and data-driven Senior Marketing Manager to drive demand generation through strategic and high-impact marketing campaigns
- This is a unique opportunity to shape and scale our marketing efforts across email, events, and digital channels at a high-growth SaaS company with a differentiated, best-in-class product
- As the bridge between brand and demand, your work will have a direct influence on pipeline creation, customer acquisition, and brand visibility
- You’ll work closely with sales and other cross-functional teams to build programs that generate engaged leads and first meetings, ultimately fueling pipeline growth
- Own and execute demand generation campaigns across email, sponsored and owned events, and digital marketing channels
- Plan and manage sponsored and owned events that drive engagement, generate leads, and contribute to pipeline goals
- Lead account-based marketing (ABM) efforts, collaborating with SDRs and Sales to identify key accounts and deliver personalized, targeted campaigns
- Build and manage omni-channel digital campaigns (including paid social, PPC, and display) to drive awareness and demand
- Develop, execute, and optimize email marketing programs to nurture prospects and customers across the buyer journey
- Monitor and report on KPIs to demonstrate measurable impact and predict lagging indicators
- Consistently deliver marketing programs that drive demand and are aligned with business priorities
Our take
Managing legal operations can be a complicated matter, requiring expensive consultation, repetitive processes, and antiquated legal software. Whilst more modern legal software solutions make use of AI to automate some processes, these usually specialize in a specific area, leading legal departments and firms to juggle a convoluted stack of fragmented legal software tools.
Brightflag provides an all-in-one cloud-based legal operation management platform for the management of legal matters and requests, as well as invoicing, reporting, accruals and documents. The software leverages AI to provide intelligent insights on spending and legal management, whilst also capturing requests, providing human-interrupted legal expertise, and using AI-driven automated workflows to save time and money.
Whilst legal operation management software is not a unique concept, Brightflag has taken a unique position by integrating all necessary legal operation management tools into a single platform, preventing the need for convoluted software stacks. The company continues to innovate, adding more advanced AI capabilities to the platform, and has gained recognition as a leader in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Company benefits
- Health insurance, life insurance, and income protection
- Share options
- Home office setup stipend and the tech kit of your choice
- Paid time off (including family leave), and ‘reset’ days in addition to your vacation time
- Wellbeing stipend to spend on the health supports of your choice
- Financial support for you to spend on a learning experience of your choosing each year (€2,000/US$2,200/AU$3,200)
- Bookworm scheme which enables you to order a book a month (any book!) on us
Company HQ
Portobello, Dublin 8, Ireland
Leadership
Ian Nolan
(CEO & Co-Founder)Graduated with MBA in Finance and Business Strategy from UCD Michael Smurfit Graduate Business School in 2013. Experience as Business Development Manager for CORTBase from 2006 to 2014.
Alex Kelly
(COO & Co-Founder)Graduated with a Master of Laws (LLM) from Trinity College Dublin in 2007. Experience as Associate for the Financial Institutions Group of Matheson from 2008 to 2014.
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