Director of Product, Strava
User Lifecycle
Social network for tracking run and cycle routes
Open for applications
Social network for tracking run and cycle routes
501-1000 employees
Open for applications
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- You have 8+ years of product management experience, with a significant focus on growth and retention in consumer-facing, community-driven products
- You are a visionary leader who thrives in driving high-impact growth strategies in rapidly evolving environments
- You have 5+ years of leading growth product teams and proven experience building scalable, repeatable processes to achieve sustained growth
- You’ve demonstrated success in leading large, cross-functional teams, influencing stakeholders at all levels of the organization, including executives
- You have a track record of developing and mentoring mid-to-senior-level product managers and leading organizational change
- You excel at providing strategic clarity and aligning multiple perspectives across product, engineering, marketing, and executive leadership teams
- You’re adept at navigating ambiguous, complex technical challenges, with a proven ability to lead engineering partnerships
- You possess outstanding communication skills, able to convey complex ideas clearly to a wide range of internal and external stakeholders
- You combine exceptional business judgment with strong analytical skills to make data-driven decisions that drive company-wide growth initiatives
What the job involves
- We are looking for a Director of Product, User Lifecycle to build and accelerate growth experiences
- You will own the strategy, roadmap, and execution of key growth initiatives
- Lead the strategic development and execution of new, distinctive features and experiences that drive user growth and retention, impacting millions of users with measurable business outcomes
- Define and lead the growth strategy, aligning it with broader organizational objectives and long-term vision to accelerate Strava's market leadership
- Create new and improve existing features that drive user-to-user growth and engagement flywheels
- Oversee and scale rapid experimentation processes, using data-driven hypotheses to identify new growth opportunities across diverse global audiences
- Develop insights from growth experiment outcomes, systematically embedding learnings across teams to shape the product roadmap and company-wide initiatives
- Represent Strava in cross-functional executive discussions, driving buy-in and alignment for growth-focused strategies
- Lead & mentor a team of product managers
- Driving data-informed decision-making by leveraging product analytics to guide strategic prioritization, future product developments, and optimizations at scale
- Leading and mentoring a team of senior product managers, cultivating an environment of continuous learning, high performance, and career development
- Championing inclusivity and collaboration, ensuring a diverse set of voices influence key decisions while fostering a culture of psychological safety
- Aligning cross-functional teams on a clear growth vision, fostering consensus through data-backed strategies, roadmap prioritization, and hypothesis-driven experimentation
- Showcasing your strong analytical and quantitative skills to distill complex data into actionable insights that influence key business outcomes and product direction
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking Strava into fresh competition with the likes of Peloton and Apple.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company values
- Antiracism
- Authenticity
- Balance
- Craftsmanship
- Camaraderie
- Commitment
Company HQ
Mission District, San Francisco, CA
Articles
Leadership
Mark Gainey
(Chairman)Having studied at Harvard, Mark started their career as a TA Associates Associate before co-founding Kana Communications and several Board Membership roles. They co-founded Strava in 2007, serving since as Chairman.
Michael Horvath
(CEO & Board Member)Michael co-founded Kana with Mark before working as an Economics Professor at Stanford and Dartmouth. They worked for 4 years as CFO of GlycoFi before co-founding Strava, serving initially as CEO and since 2017 as a Board Member.
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