Senior Engagement Marketing Manager, Spring Health
$108.7-141.3k
+ Stock options
Personalized mental healthcare
Job no longer available
Personalized mental healthcare
1001+ employees
Job no longer available
$108.7-141.3k
+ Stock options
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- The ideal candidate lives and breathes the latest techniques for email marketing and has a proven track record of driving engagement and conversions through expertly crafted campaigns
- 8+ years of marketing experience; experience in SaaS and/or employer benefits is a plus
- Experience directly working in or with Payer/Health Plans is a plus
- Excellent writing, communication, and presentation skills
- A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
- Expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable)
- Strategic and innovative mindset
- Exceptional project management skills, particularly in driving campaign and content production
- A passion for mental health with a key focus on always putting our members first
- Flexibility and adaptability when faced with ambiguity or change
- Exploratory mindset with passion for testing and learning to better enable marketing performance growth
- An ability to apply strong business judgment in high-stakes situations
- An obsession with detail
- A strong collaborator, ready to make an immediate impact
- Humble, hungry, and honest
What the job involves
- In this role, you will be responsible for the end-to-end management of our email marketing strategy, from writing compelling subject lines and copy to selecting the most effective images and testing various layouts
- Your expertise will also extend to push notifications and SMS, ensuring a cohesive and effective multi-channel approach
- You will develop and execute a data-driven experimentation roadmap aimed at enhancing member engagement, satisfaction, and health outcomes
- Develop and build lifecycle marketing campaigns that drive awareness, enrollment, and engagement for new customer partners
- Write captivating subject lines, compelling email copy, and persuasive calls-to-action that resonate with our audience
- Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health
- Design and implement A/B tests to optimize email performance, including layout, format, content, and timing
- Utilize segmentation strategies to personalize email communications based on member demographics, behaviors, and healthcare needs
- Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) to optimize future campaigns
- Continuously test and optimize push and SMS messaging strategies alongside email campaigns
- Be a key contributor to R&D pods to align marketing initiatives with member needs, new product launches and organizational goals
- Measure and report on impact of marketing initiatives on a routine basis; sharing winning strategies with our cross-functional stakeholders and leadership
- Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar
- Be a writer. Craft your own comms and narrative with superior comms judgment and experience. Access to our brand (content+design) teams is there, but you’ll be the expert on all things member comms and expected to be a steward of our brand
- What to expect working here:
- You will be held accountable to an exceptionally high bar and impact
- This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact
- You will be empowered to set your own boundaries and asked to adapt them in critical moments when the company needs you
- You will create processes & products that have never existed before
- You will have very direct conversations and receive continuous feedback to push you to become the most thriving team member and performer you can be
- Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows
- You get to be surrounded by some of the brightest minds in the field
- You get to learn and grow at an extremely accelerated pace
- You will experience transparency, integrity, & humility from leadership
- You will be empowered to constantly challenge the status quo
- You get the space to experiment & innovate
- You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly
- You will become more resourceful and resilient
- You get to be part of a winning team that opens doors in the future
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalized, failing to deliver the personalized mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalized care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioral health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasizing the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company values
- Members come first
- Move fast to change lives
- Take ownership
- Embrace diverse teams & perspectives
- Science will win
- Candor with care
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Adam Chekroud
(Co-Founder)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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