Customer Expansion Manager, Cognism
Expansion
International sales intelligence platform
Job no longer available
International sales intelligence platform
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To drive the next evolution of sales and marketing technology.
Role
Who you are
- 2+ years of proven experience in B2B marketing and demand generation, particularly within customer expansion
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication skills, capable of collaborating effectively with cross-functional teams
- Demonstrated success in planning and executing multi-channel marketing campaigns, including paid social, SEO, events, email, direct mail and Account-Based Marketing (ABM)
- Proven content writing or copywriting experience
- Excellent customer facing, relationship building and internal communication skills
- Enjoy collaboration and supporting cross-functional teams
- Good attention to detail and ability to operationalise campaigns
- Specific understanding and hands-on experience with marketing automation tools and CRM systems
- Strategic thinker with a proactive approach to identifying opportunities and challenges
- Ability to thrive in a fast-paced, dynamic environment
- Preference for candidates with experience in SaaS marketing
- Proficiency in using certain systems, Salesforce, HubSpot CMS, Pardot, Sequel.io is beneficial
What the job involves
- As a Customer Expansion Manager at Cognism, you will operate with a customer-centric and demand generation mindset and play a crucial role in driving upsell expansion growth within our existing customer base.
- Your responsibilities will include planning, implementing, and measuring multi-channel demand generation strategies to ensure our efforts are data-driven and results-oriented. As well as working across tasks in the customer marketing team helping assist with tasks that drive forwards our key pillars of customer marketing: advocacy, retention and expansion
- Campaign Management: Develop and execute seamless multi-channel demand generation campaigns targeting existing customers for expansion opportunity. This includes enhancing brand awareness, accelerating inbound pipeline and revenue, and consistently surpassing benchmarks on a monthly basis
- This role will report to the VP of Marketing
- Strategic Thinking: Lead the strategy and execution of new campaigns as we look to grow revenue in our existing customer base. Collaborate closely with the content and paid teams to design and implement new initiatives while improving existing campaigns for maximum impact
- Data Analysis and Reporting: Own the reporting process for your customer expansion activities. Analyse performance data and provide insightful storytelling that informs strategic decisions and improvements
- Continuous Optimization: Use data insights to inform and refine new campaigns, tactics, and programs, ensuring ongoing optimisation of existing efforts
- Cross-Functional Collaboration: Work closely with the broader marketing team to ensure you are aligned on key messaging, effective reporting practices, customer journey initiatives, and critical customer insights and collaborating with Product Marketing to facilitate quarterly product webinars and launches, and with Customer Success to facilitate weekly training webinars
- Assistance on Retention activity: Helping with retention activities including our annual customer summit event, monthly customer connect newsletters and organising and delivering adoption campaigns throughout the customer journey
Salary benchmarks
Our take
Cognism is a lead generation platform that provides clients with a SaaS solution that facilitates prospecting and improves conversions. According to Cognism, over 1800 international businesses use its solution to drive new revenue across industries such as marketing, HR, and technology.
The company differentiates itself through patented AI technology that delivers various data about leads to clients, helping them streamline the prospecting process. For example, Cognism provides clients with real-time company and people data, and its AI technology identifies new business opportunities. Moreover, the solution easily integrates with all major CRM systems, which facilitates targeted communication strategies.
It also differentiates itself through its dedication to building a leading GDPR-compliant prospecting solution. The company's substantial funding has been primarily invested in international expansion across Europe, strengthening its position in the US, and improving its regulatory expertise in order to set the standard for data compliance.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2022
$87.5m
SERIES C
Mar 2021
$12.5m
LATE VC
Total funding: $128.9m
Company benefits
- Generous Annual Leave/ Paid Time Off (PTO)
- A day off for your Birthday!
- Great Maternity and Paternity packages
- Monthly Wellbeing Allowance
- Access to Spill – our slack integrated Wellbeing Service
Company HQ
Vauxhall, London, UK
Leadership
Daniel Vogel
(CFO)Previously CFO at Genomics, CFO at CarWow, Board Member MoneyHero and Vendigo.
Dominic Allon
(CEO)Also NED at ESW. Previously CEO at Pipedrive, Consultant at KKR & Co and was an SVP at Intuit.
Chris Evans
(CRO)Previously Deputy CEO at MAPAL Group, Vice President at Intuit and was a Senior National Accounts Manager at Philips Electronics UK.
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