Product Marketing Specialist, tibber
Real-time Meters
Digital electricity supplier
Open for applications
Digital electricity supplier
201-500 employees
Open for applications
201-500 employees
Company mission
To use digital technology to make electricity consumption smarter.
Role
Who you are
- A history of successfully managing projects, collaborating with stakeholders with different KPI's and aligning team members to achieve a joint goal. Ability to simultaneously work on multiple priorities and ambiguous initiatives, while keeping track of progress and meeting deadlines in a fast-paced environment
- Experience in marketing, with a background in strategic planning and execution of high converting marketing campaigns where educational content is key. Good understanding of digital sales funnels, conversion metrics, and optimization techniques
- Working closely with storytellers and designers, with an understanding of the content creation process and usual friction points in the different areas
- Excellent collaboration & communication skills, with the ability to work cross-functionally and influence stakeholders effectively, both internally and externally
- Strong analytical skills to interpret conversion results and plan for new content ideas with high potential for better results
What the job involves
- As Product Marketing Specialist for Real-time Meters, you’ll be responsible for ensuring Tibber Pulse is optimally positioned for high sales conversion across all sales channels
- Your work involves leading projects to increase B2C sales, data-driven content creation planning, and collaboration with internal teams owning the different communication channels
- You will also be responsible for strategic marketing planning with B2B partners distributing Tibber Pulse
- Project management: manage internal stakeholders and timelines related to Tibber Pulse sales-driving projects. Plan accordingly to meet deadlines and escalate blockers outside of your control in order to speed up processes. Internally serve as the primary point of contact and expert regarding Tibber Pulse’s content marketing strategy
- Content planning: plan and lead the creation of high converting content for Tibber Pulse. Work in collaboration with content creators (storytellers and designers), and brief them with all necessary information (unique selling points, images, videos, etc). Collaborate with external content agencies ensuring they meet Tibber’s brand guidelines and standards
- Content alignment: make sure that Tibber Pulse messaging is correct and aligned across all different communication channels. When relevant, apply the optimisation learnings of one channel to others, in order to maximise conversions
- Conversion optimisation: monitor conversion rate across the different communication channels and collaborate with internal teams to increase conversions and maximise sales
- B2B: work closely with B2B partners to jointly plan and execute on demand generation campaigns such as fairs and education workshops
Application process
- Contact: Sebastian Stöbe, Senior Recruiter – People
- We usually respond within a week
Our take
The average household today is in a position to purchase electricity from a range of suppliers, but classically will only buy from one. Tibber supplies an AI for households to purchase energy from a number of suppliers, at the best prices at the best time of day, to reduce their electricity costs, alongside helping them to reduce usage in their homes.
The platform was built as a response to outdated utility management tools. Users access the service via an app, with the AI purchasing electricity automatically at the lowest possible price, as well as alerting customers to consume energy during the cheapest hours of the day.
The Tibber hub for smart homes is able to connect various energy sources, such as solar panels and EV chargers, to enable more intelligent electricity production as well as consumption. The company has seen huge amounts of investment, serves hundreds of thousands of households, and has its sights set on continued expansion across Europe.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
47% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Mar 2024
$89.6m
LATE VC
Mar 2022
$100m
SERIES C
Total funding: $264.7m
Company benefits
- Flexible work hours
- Offices in Stockholm, Helsinki, Berlin and Førde
- Annual pop-up office, to gather the work force to work, explore a new city and spend time together
- “No shoe” policy at the office to enhance the feeling of coming home - a great opportunity when it comes to showing off your slipper fashion range
Company values
- Common for all is a strong passion for the craft we practice, an eternal curiosity and an urge to challenge established ways of doing stuff
- We work passionately with sustainability and a circular approach, both with our own products and in the entire ecosystem that is affected by everything we do
Company HQ
Førde, Vestland
Articles
Leadership
Edgeir Vårdal Aksnes
(Co-Founder & CEO)Former EVP and Head of Software and Business Development at Enoro. Previously Development Manager at Visma. Co-founded Deriga.
Daniel Lindén
(Co-Founder & CPO)Former Head of Product Management at Enoro. Previously Head of Product Portfolio at Tieto, with experience in Business Development.
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