Account Executive, Emplifi
North America
AI-powered social media management & marketing platform
Open for applications
AI-powered social media management & marketing platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
To deliver growth, increased sales, and improved loyalty.
Role
Who you are
- Bachelor’s degree in Business, Marketing, Communications, or a related field strongly preferred
- Minimum of 5 years of sales experience, preferably in the digital marketing industry
- Proven track record of meeting and exceeding sales quotas
- Strong understanding of digital marketing services including e-commerce, social media, content marketing etc
- Excellent verbal and written communication skills
- Proficient in using CRM tools like Salesforce or HubSpot
- Ability to work independently and as part of a team
- Strong negotiation and presentation skills
What the job involves
- The Account Executive (“AE”) is a pivotal role within Emplifi’s social sales team. This individual carries an individual quota target and is responsible for driving new business, nurturing existing client relationships, and exploring opportunities for cross-selling and upselling
- The Account Executive will have a specific focus on either a geographically-based territory or named account territory, ensuring consistent growth and maximization of revenue
- New Business Development:
- Prospect and identify new business opportunities within the designated territory or named accounts
- Develop and maintain a robust pipeline of potential clients through networking, research, and referrals
- Present our digital marketing solutions to potential clients, demonstrating how our services can help meet their business objectives
- Account Management:
- Working closely with the Solution Consultant and the Customer Success Manager, the AE will foster and grow relationships with existing clients
- Understand clients’ business goals, challenges, and needs to identify opportunities for additional products and services
- Regularly review client campaigns and provide insights, optimization suggestions, and reports
- Cross-selling and Upselling:
- Recognize opportunities to offer additional or premium services to current clients
- Collaborate with the customer success organization and solution consultant to identify the next best solutions for existing clients
- Sales Strategy:
- Develop and execute a comprehensive sales strategy for the assigned territory or named accounts
- Utilize CRM tools to track interactions, sales progress, and client information
- Provide regular feedback to the marketing and product teams about market trends, competition, and customer feedback to inform our offerings and strategies
- Collaboration:
- Work closely with internal teams such as marketing, product, and customer support to ensure client expectations are met and exceeded
- Attend regular sales meetings to update the team on achievements and challenges and to collaborate on strategies and tactics
- Lead Development
- Working with the Business Development team, Identify, research, and engage potential leads through various channels including social media, industry events, and outbound strategies
- Qualify leads by assessing their potential needs and fit for our digital marketing solutions
- Pipeline Management:
- Consistently manage and update the sales pipeline using CRM tools
- Forecast potential sales activities and revenue outcomes
- Evaluate and prioritize leads to ensure efficient time and resource allocation
Our take
Companies across all sectors look to constantly improve customer experience and user journeys. It’s important with evolving technologies for companies to stay fluid using customer insight or feedback to tailor experiences and stay relevant. Emplifi is a customer engagement platform designed to support brands with insights needed to understand their customers and provides tools to better the CX journeys.
The company supports deep understanding of the most used social media platforms through to automated AI-powered solutions to iron out bumps in the user journey. Emplifi has created a plethora of cloud products that can be suitable for a multitude of clients, opening themselves up to a wide client base. The company has also integrated Snapchat and deepened TikTok understanding among the already connected apps, to help convert clients' social media followers into their customers.
And with an impressive client roster of over 7,000 including the likes of Delta Air Lines, Ford Motor Company, and McDonald's. Emplifi also received funding in 2022 to accelerate product innovation and growth through existing and new markets, and launched 10 new AI-powered marketing and customer care tools to accelerate its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2014
$26m
SERIES C
Nov 2012
$6m
SERIES B
Total funding: $34m
Company HQ
Easton, Columbus, OH
Leadership
Ohad Hecht
(CEO)Prior to joining Emplifi in 2024, Ohad co-founded Prodport where he served as the CEO. He also spent 11 years at Emarsys in various roles, including COO and CEO.
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