VP of Performance Marketing, PetLabCo.
Food and supplements for pets
Job no longer available
Food and supplements for pets
101-200 employees
Job no longer available
101-200 employees
Company mission
To deliver breakthrough pet health.
Role
Who you are
- Expertise in driving the overall D2C and marketplace performance marketing strategy
- A strong background in one or more of the following channels; paid advertising, CRM & loyalty, influencers, SEO or partnerships would be beneficial
- Exceptional ability to forecast revenue, spend, and inventory for all D2C and marketplace functions to ensure alignment with company expectations and revenue targets
- Strong advisory and guidance skills to support directors across the marketing function in achieving targets, objectives, and individual growth plans
- Significant experience of collaborating with C-Suite to achieve key business objectives, providing knowledge, insights, and identifying growth opportunities
- Proven experience of contributing to strategic direction and driving company-wide strategies and action planning, with significant accountability for company performance and success metrics
- Talent acquisition, career development, and succession planning expertise to encourage a growth-oriented environment and ensure team development and advancement
- Ability to define and implement cross-functional strategies that enhance performance across multiple metrics
- Ability to think ahead of the current position, identify potential and opportunities, and make decisions and strategies based on data, insight and experience
What the job involves
- As the VP of Performance Marketing you will be responsible for driving the entire D2C & marketplace performance marketing strategy. Owning all performance marketing related revenue targets and collaborating with C-Suite to achieve wider key business objectives
- Responsible for driving entire D2C and marketplace performance marketing strategies (paid, affiliates, influencers, partnerships, SEO, CRM), ensuring alignment with company's performance objectives and successful implementation across the departments
- Accountable for revenue, spend and inventory forecasting for all D2C and marketplace functions, ensuring expenditure is in line with company expectations and revenue targets
- Provide expert advice and guidance to Directors across the marketing function, enabling the achievement of targets and objectives, and supporting individual growth and development plans
- Collaborate with C-Suite to achieve key business objectives, providing knowledge and insight to facilitate informed decision-making, and identifying and sharing new opportunities for growth through innovation
- Contribute to strategic direction and drive company-wide strategies and action-planning, taking significant accountability for company performance and achievement of success metrics
- Encourage and nurture an environment of growth and development in the departments, taking ownership of talent acquisition, career development and succession planning across the teams, and acting as a role-model of leadership best practices
- Oversee the departments' continual improvement of cross-functional processes, ensuring consistency and efficiency across the teams whilst championing innovation through use of latest trends, information and relevant technologies
- Act up as CMO as and when required
Salary benchmarks
Our take
Pet care has evolved rapidly over the past decade, with owners investing more in preventative health and wellness for their fur friends. This shift has fuelled strong growth in the global pet supplements and nutraceuticals market, particularly for product targeting joint health, dental care, digestion, and immunity.
PetLabCo. develops science-backed supplements designed to address common health issues ind ogs. The company was inspired by co-founder and co-CEO Chris Masanto, whose search for treatments for his dog's arthritis sparked an interest in better pet nutrition. Since then, PetLabCo. has built a direct-to-consumer brands across the US, Canada, and the UK, offering clinically informed products that support areas such as joint mobility, dental health, and digestion.
The company has grown rapidly too, scaling to more than $200M in annual revenue while building the operational systems needed to support international growth, including its use of Oracle NetSuite to streamline financial and inventory management. The company has also secured investment to accelerate research and development and expand into brick-and-mortar retail. So, with the pet wellness market continuing to grow, PetLabCo. is very well positioned to keep leading the pack.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Time OFF: We offer generous Annual Leave of 28 days + public and bank holidays.
- Private Healthcare: we offer private healthcare through our partner, Vitality.
- Give Back Day: An extra day off in the year to volunteer, plus a £50 contribution to your chosen charity.
- Pension Scheme: 5% contributions towards your pension scheme!
- Monthly Events: Monthly office and virtual events including our annual puppy therapy event with our partner, Paws in Work.
- Enhanced Maternity/Paternity/Adoption Leave: because time with new family members is important!
- Discount Vouchers & Gym Memberships: Get discounts at a whole range of retailers and gym memberships through our provider, Wellhub.
- Cycle2Work Scheme: Government initiative which offers a cost-effective way to buy new cycling equipment.
- Nursery Salary Sacrifice Scheme: A great way to save money on childcare through our partner, Enjoy Benefits.
- Copmpany Bonus: Paid out annually.
- Help@Hand: Employee Assistance Programme offering a range of health, life, money and wellbeing support.
- Pet friendly office!: Come and see for yourself...
Company HQ
City of London, London, UK
Leadership
Christopher Masanto
(Co-Founder & Co-CEO)Prior to co-founding PetLabCo. in 2019, Christopher founded Cel where he served as the CRO and Altitude Ads where he served as the CEO.
Stephanie Lee
(Co-CEO)Stephanie joined PetLabCo. in 2021 as COO, moving into the role of Co-CEO in 2023. Prior to this, she was a Chief Investment Officer at Pharmapacks, COO at Alpha Audiotronics, and an Associate at Wachtell, Lipton, Rosen & Katz.
Matt Davies
(Co-Founder & CMO)Matt is also the CMO at CoFoundant, a role he's held since 2017. Previously, he co-founded Gloriously Vegan.
Tony Morreale
(CFO)Prior to joining PetLabCo. in 2021, Tony was the CFO at La Fosse Associate and the COO (Finance & Operations) at YLD! and Hotwire Public Relations.
Share this job
View 3 more jobs at PetLabCo.