Principal Field Marketing Manager, Smartsheet
Public Sector
$147.5-192.5k
Dynamic workspace platform for collaboration
Be an early applicant
Dynamic workspace platform for collaboration
1001+ employees
Be an early applicant
$147.5-192.5k
1001+ employees
Company mission
to empower anyone to drive meaningful change — for themselves, their businesses, and the world.
Role
Who you are
- 7–10+ years of B2B marketing experience, specifically in Field Marketing or Demand Generation, with a preferred focus on the Public Sector (SLED or Federal)
- Proven Track Record: Demonstrated success driving pipeline creation and revenue impact in high-growth environments with complex procurement cycles
- Public Sector Expertise: Deep understanding of the government buying journey, including executive-level engagement and tailoring messaging for diverse public stakeholders
- Data-Driven Mindset: Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting
- Builder Mentality: Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up
- B2B SaaS experience strongly preferred
What the job involves
- We are seeking a Principal Field Marketing Manager to lead strategy and demand orchestration for our Public Sector market
- In this role, you are a strategic partner to Public Sector sales leadership and a key architect of Smartsheet’s field marketing engine within this highly regulated and specialized segment
- You are accountable for driving pipeline velocity, defining investment strategy, and establishing the operational rigor required to win in complex government and educational accounts
- This is a role for a seasoned marketing leader who understands the unique procurement cycles and stakeholder dynamics of the Public Sector
- You will look beyond individual tactics to build scalable marketing "plays" that resonate with government decision-makers, ensuring Smartsheet maintains a world-class presence that drives measurable revenue impact across the SLED landscape
- This role reports to the Sr Director, Field Marketing and can be based in our Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer
- Drive SLED Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the unique requirements of State, Local, and Education entities
- Own Public Sector Segment Strategy: Align marketing investment directly to SLED revenue targets, pipeline gaps, and regional sales priorities, ensuring compliance with government marketing standards
- Deliver Regional Event Excellence: Align with global customer marketing to create and deliver a regional customer event and campaign program—including government-specific forums and user groups—that meets regional pipeline, awareness, and customer upsell objectives
- Orchestrate Sales Alignment: Establish and lead regular pipeline inspection cadences with Public Sector Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time
- Develop Scalable Playbooks: Create and pilot multi-dimensional program templates—such as executive roundtables for government leaders and SLED-focused summits—that can be scaled as "playbooks" for the broader field marketing team
- Master Full-Funnel Accountability: Partner cross-functionally with Global Campaigns, Product Marketing, and SDR leadership to ensure the field has the messaging (centered on security, compliance, and efficiency) needed to accelerate deals at every stage
- Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI
- Ignite a Culture of Inclusivity: Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies
- Strategic Partnership: You are recognized as a key advisor to Public Sector Sales leadership, influencing territory planning and resource allocation through data-backed marketing insights
- Pipeline Acceleration: You successfully drive measurable increases in pipeline velocity and deal size within the SLED segment through targeted marketing interventions
- Operational Mastery: You maintain flawless operational rigor, with 100% accuracy in budget management and lead-flow tracking
- Playbook Innovation: You have successfully created at least one repeatable marketing "play" or process improvement specifically for the government market that has been adopted by the wider organization
Our take
With teams increasingly moving to remote work across many industries, companies have been reaching for tools to keep operations smooth and communications open. Founded in 2005, Smartsheet is a cloud-based work management platform helping a vast range of companies, from small businesses to large enterprises, plan, track, and report on work.
Like other team collaboration software companies, such as Lucid and Atlassian, Smartsheet saw strong growth in the early 2020s and achieved 17% year-on-year revenue increases through 2025. If the company can maintain this success, it stands to make real gains in a global team collaboration market expected to be worth about $20 billion by 2028.
Smartsheet has embedded itself across various industries, with deep integrations with applications from the likes of Salesforce, Atlassian, Google, and Microsoft, making it the first work management sector Unicorn to reach $1 billion in recurring annual revenue in 2024. Thanks to its successes, it was bought by Blackstone and Vista Equity Partners for $8.4 billion in 2025 with an eye on further international scaling, leveraging the reach of its new parent companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$60.5m
SERIES F
May 2014
$35m
SERIES E
Total funding: $128m
Company benefits
- Lucrative Employee Stock Purchase Program (15% discount)
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Incidental Sick Leave
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to LinkedIn Learning online courses
- Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location (role specific)
- HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
- Equity - Restricted Stock Units (RSUs) with all offers
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
Company HQ
West Bellevue, Bellevue, WA
Leadership
Mark Mader
(President & CEO)Having studied at Dartmouth, Mark spent 2 years as a Greenwich Associates Research Associate before 10 years at Onyx Software. They then founded Smartsheet in 2005 as CEO.
Brent Frei
(Founder & Board Member)Brent worked at Motorola and Microsoft for 4 years before founding Onyx Software in 1994 and Smartsheet in 2005. They have been a Board Member since, alongside working as CEO of TerraClear.
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