Senior Product Marketing Lead, Pacvue
Commerce acceleration platform
Open for applications
Commerce acceleration platform
201-500 employees
Open for applications
201-500 employees
Company mission
To provide the leading solutions that accelerate brands' success in the evolving commerce and retail media landscape.
Role
Who you are
- 7+ years of proven experience in product marketing or a related field, preferably within a B2B or technology environment
- Demonstrated success in developing and executing impactful product marketing strategies that drive product adoption and revenue growth
- Deep understanding of market dynamics, customer insights, and competitive landscapes
- Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex concepts clearly and persuasively
- Proven ability to work effectively in a cross-functional environment, collaborating with product management, sales, marketing, and partnerships teams
- Strong analytical skills, with proficiency in market research, data analysis, and customer segmentation techniques
- Familiarity with marketing automation platforms and CRM systems
What the job involves
- We are seeking an experienced Senior Product Marketing Lead to drive the success of Pacvue’s innovative product portfolio
- You'll be a champion of our products and develop compelling narratives that resonate with our target audience
- You'll define positioning, craft impactful messaging, and execute go-to-market strategies that fuel product adoption and revenue growth
- You'll be a strategic partner to product management, sales, marketing, and partnerships teams, ensuring cross-functional alignment and success
- Value Proposition & Messaging: Craft compelling and differentiated value propositions that highlight product benefits and resonate with customer needs. Develop comprehensive messaging frameworks that clearly articulate product features and advantages
- Go-to-Market Strategy & Execution: Lead the creation and execution of comprehensive go-to-market strategies for new product launches and feature releases, encompassing messaging, communication channels, and rollout timelines
- Market Intelligence & Segmentation: Conduct market and competitive analyses to pinpoint key target segments and develop detailed customer personas, informing strategic product positioning
- Cross-Functional Collaboration: Partner closely with product management, sales, marketing, and partnerships teams to ensure alignment on product positioning, messaging, and go-to-market strategies
- Sales Enablement: Develop and deliver essential enablement resources, including sales decks, battle cards, and one-pagers, empowering sales teams to effectively communicate product value
Our take
Competing within the thriving eCommerce industry can be difficult without the right tools, particularly when it comes to data solutions. Businesses must leverage business intelligence data to personalize their advertising, optimize sales, and scale their business efficiently, and the fragmented and specialized nature of such data tools can leave companies juggling software platforms.
Pacvue provides an eCommerce platform for marketplace advertising, sales, and intelligence, designed to integrate directly with business platforms such as Amazon, Walmart Connect, and eBay. The platform provides access to business intelligence data within a customizable dashboard, enabling companies to automate repetitive business actions, facilitate omnichannel ads, optimize inventories, and produce actionable business insights.
While many companies offer data-driven features similar to those found on Pacvue's platform, what sets the company apart is its ability to consolidate the best tools into a single platform. This innovation is more than just a feature; it's a game-changer for businesses looking to streamline their operations and unlock the full potential of their data, positioning Pacvue as a leader in the eCommerce intelligence space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Rahul Choraria
(CEO)Rahul initially joined Pacvue as COO in 2022 before becoming CEO in 2024. Previously, they worked at Advent International and Vista Equity Partners, where they worked closely with management teams of B2B SaaS companies.
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