SEM Specialist, Exoticca
Travel tour and package provider
Be an early applicant
Travel tour and package provider
201-500 employees
Be an early applicant
201-500 employees
Company mission
Exoticca's mission is to make people's dream trips come true.
Role
Who you are
- 5+ years of hands-on SEM experience managing large-scale campaigns (6–7 figure budgets annually) across international markets
- Proven expertise in Google and Microsoft Ads platforms, including formats like Performance Max, broad match with smart bidding, and custom audience targeting
- Experience in other Performance Channels (Social Ads, Display) is also desirable and treated as a plus
- Automation mindset and hands-on experience using automation tech tools (e.g. scripts, SA360, Google Ads API) and integrating offline conversion data to improve performance
- Understanding of performance measurement and experimentation, with the ability to define, run, and interpret tests
- Experience working with analytics and visualization tools (Google Analytics, Looker, Tableau, etc.) and intermediate-to-advanced Excel skills
- Data driven and analytically minded: comfortable exploring datasets, identifying trends, and translating insights into actions
- Fluent in English and Spanish, with excellent communication and collaboration skills
- Experience in the travel industry is a plus, but not essential
- Proactive, execution-oriented, and curious about emerging technologies in marketing (AI, automation, predictive modeling)
What the job involves
- As a key player within the Performance Marketing team, the Senior SEM Specialist will drive profitable growth across all Exoticca geographies by owning and evolving high-impact, data-driven search marketing programs
- You’ll bring deep technical and strategic expertise to lead the planning, execution, and continuous improvement of SEM initiatives across Google and Microsoft Ads
- You will be asked to own the day-to-day operations of the channel, coordinating the work of a team member with an operational background, in constant alignment and collaboration with the Manager of the area
- This role is ideal for a strong SEM professional with a solid ownership mindset, expert knowledge of automation and bidding strategies, and a passion for testing and optimization
- You will be a key stakeholder in cross-functional collaboration with Data, Product, and Sales to develop scalable solutions that improve CAC, LTV, and overall marketing efficiency
- Own execution and large-scale management of multi-country SEM campaigns across Google and Microsoft Ads, ensuring performance aligns with ambitious acquisition and ROI targets
- Report and present results to internal stakeholders, explaining performance and trends while proposing actions to be taken
- Implement and optimize AI-driven bidding strategies and feed-based automation to scale campaigns efficiently
- Collaborate Martech area and Data teams to design and import custom conversion values, offline events, and predictive signals that fuel smarter bid strategies
- Drive automation across campaign creation, reporting, and performance monitoring using scripts, SA360, or other platforms
- Proactively identify testing opportunities (audiences, creatives, bid strategies, campaign types), design A/B tests, and operationalize learnings
- Work closely with internal creative teams to continuously improve ad assets — copy, extensions, imagery, and video — based on performance data
- Put in place quarterly planning for SEM growth levers and define the roadmap to hit key business targets
- Partner with Google and other platform reps to stay ahead of new AI-driven features and alpha/beta programs
- Ensure alignment of SEM efforts with wider cross-functional projects: landing pages UX, feed optimization, CRM audience signals
Our take
Booking travel tours and package holidays in exotic locations lead many people to seek logistics help from travel agents. However, the complexity of these packages often means there is little variety available at local branches with extremely high prices, raising the question as to why there is not a more modern and innovative solution available online.
Exoticca provides an online platform for the booking of holiday packages and tours, with a focus on curating luxury destinations that are chosen by travel experts and provided at heavy discounts negotiated through airlines and hotels. The company also aims to provide a frictionless end-to-end travel experience by covering insurance, ABTA and ATOL guarantees, free cancellation, and COVID-19 protection. After renewed funding in 2022, Exoticca has also expanded into B2B verticals, selling software to traditional travel agencies, and is steadily expanding into North and Latin America through its Miami office.
Online travel agents have been around since the dawn of the internet, but Exoticca stands out with its focus on providing curated packages by travel enthusiasts at exclusive locations. Furthermore, the company’s emphasis on convenience and inclusivity ensures that every formality is handled, removing the complexity of travel packages and tours to open the market to a wider audience.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
49% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$69.5m
SERIES D
Jul 2021
$29.2m
SERIES C
Total funding: $125.4m
Company benefits
- Flexible compensation management for diet, transportation, private health insurance with Cobee
- Hybrid work model: you can work from home and the office at your convenience. Offices in the heart of Barcelona (right next to Plaça Catalunya)
- Permanent contract from the start
- Travel packages at reduced prices!
- Referral bonus, if you bring people as talented as you
- Unlimited coffee, team lunches, English lessons, quarterly activities, biannual parties
- And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapid growing organization!
Company HQ
Dreta de l'Eixample, Barcelona, Spain
Leadership
Jesus Rodriguez Fernandez
(President)Experience as Assistant General Manager for Karisma Tours from 2007 to 2011. Tour Operation Manage for Privalia Travel from 2011 to 2013.
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