Field Marketing & ABM Manager, Hasura

• The ideal candidate will combine strong marketing fundamentals with creativity, and analytical skills to deliver personalized experiences that resonate with key accounts and support our sales team's efforts in the field
• Bachelor's degree preferably in Marketing, Business, Communications or related field
• 3-5 years experience in B2B marketing with at least 2 years focused on field marketing and/or ABM
• Proven track record of developing and executing successful ABM campaigns and field marketing programs
• Strong understanding of B2B sales cycles and ability to align marketing activities with sales processes
• Excellent project management, organizational, and communication skills
• Demonstrated ability to work cross-functionally and build consensus among diverse stakeholders

Desirable

• We are seeking a strategic and results-driven Field Marketer & ABM Manager to join our marketing team.
• You will be responsible for developing and executing multi-channel marketing campaigns to drive demand, engagement, and accelerate pipeline growth
• Use intent signals and behavioral data to identify and engage high-value target accounts, collaborating closely with sales to drive personalized outreach and accelerate deal velocity
• Collaborate with cross-functional teams, including content writers, designers, and industry experts to develop compelling call-to-actions that maximize acquisition and conversion
• Plan and execute end-to-end field marketing strategies (including logistics, budget, promotion, execution, and follow-up) for events, tradeshows, webinars, and executive roundtables
• Track and analyze campaign performance metrics to optimize programs and demonstrate ROI
• Build and maintain relationships with key stakeholders including sales leadership, product marketing, and customer success
• Stay up-to-date with the latest industry trends, emerging technologies, and best practices in demand generation marketing to continuously improve strategy and tactics