Senior Customer Marketing Manager, MaintainX

• 3-5+ years of customer marketing experience with a strong focus on expansion and retention, preferably in a software company
• Proven experience in driving and measuring customer growth and expansion campaigns
• Experience partnering with Sales to develop programs that generate pipeline ARR
• Understanding of ABM strategies and execution
• Highly skilled in analyzing marketing performance and presenting insights to stakeholders
• Proficiency with marketing automation and analytics tools (e.g., Iterable, Hubspot, Salesforce, etc)
• Strong project management skills with the ability to lead cross-functional initiatives

Desirable

• As the Senior Customer Marketing Manager, you will play a strategic role in driving customer expansion, creating and executing marketing programs that accelerate pipeline and revenue from our existing customer base
• Working closely with Sales, Sales Enablement, Product Marketing, and Integrated Marketing, you will develop and implement strategies that enhance the customer lifecycle, increase adoption, and drive expansion
• This role reports to the Director of Customer Marketing
• Develop and execute multi-channel marketing programs that drive customer upsell, cross-sell, and expansion
• Partner with Sales and Product Marketing to identify expansion opportunities and create campaigns that result in pipeline and ARR growth
• Execute targeted ABM campaigns that drive engagement and revenue from key accounts, personalizing campaigns based on account intelligence, product usage, and firmographic data
• Leverage product activity data to create deep customer segmentation and personalization strategies that maximize engagement and expansion
• Utilize omnichannel marketing to maximize field event attendance, engagement, and post-event impact
• Track and analyze campaign performance, adjusting strategies to maximize ROI and customer impact
• Build strong partnerships with Sales teams, ensuring alignment on customer expansion strategies
• Provide Sales with actionable insights on customer behavior, engagement trends, and expansion opportunities
• Develop sales enablement materials to support customer expansion efforts, including targeted messaging and campaign performance insights
• Analyze campaign performance and report on key metrics to cross-functional teams
• Create and deliver impactful reports to Sales leadership, demonstrating marketing’s impact on pipeline and revenue
• Provide data-driven recommendations to improve marketing effectiveness and drive measurable business impact