Digital Marketing & Ticketing Executive, Diageo

• You would be a good fit for this role if you are someone who is able to be both quite technical and detail oriented, while being able to step back and see the forest for the trees
• Since we have recently moved to a new ticketing system, early role responsibilities will include a lot of execution, but we are looking for someone who wants to help shape the long-term scope of this role and see opportunities for growth across: stakeholder management, marketing capabilities (CRM email strategy, content creation and optimisation, etc), and developing subject matter expertise to become our ticketing leader
• Strong organisational skills with high attention to detail
• Familiarity with Content Management Systems, Customer Relations Management & ticketing platforms
• Experience managing systems, processes, or operational workflows
• Ability to analyse data and translate insights into actions
• Strong stakeholder management and communication skills
• Ability to manage multiple priorities in a fast-paced environment
• A clear understanding responsible marketing and GDPR

Desirable

• The Ticketing Executive plays a vital role in enabling seamless, data-driven consumer journeys, ensuring that our ticketing and booking platforms support both commercial performance and outstanding visitor experiences
• We are seeking a Digital Marketing & Ticketing Executive to join the Scotland Brand Homes Marketing team. This role is central to the smooth operation, optimisation, and continuous improvement of our ticketing ecosystem across multiple sites
• You will be responsible for the end-to-end management of ticketing systems, ensuring accurate product setup, pricing, availability, and performance tracking. You will also act as a key link between Marketing, Commercial, Digital, Operational, and external teams, helping to maximise bookings, revenue, and customer experience
• Manage day-to-day operations of the ticketing platform, including product setup, pricing, and availability to support B2C and B2B/Affiliate business teams
• Responsible for the creation and ongoing management of the online trade portal for intermediary partners
• Create and maintain ticket structures including tariffs, rate tables, ticket models, and product profiles. Implementing update to our experiences, including set up and management of promotional codes, campaigns, and pricing strategies
• Creating and managing API & systems integration to ensure seamless end-to-end ticketing journey
• Ensure accurate ticketshop display, content, and user journey optimisation
• Own and manage the central product information system, which ensures clear alignment of digital consumer touchpoints
• Monitor booking trends, revenue (NSV), and performance metrics
• Maintain dashboards and reporting (e.g. Power BI) to support business strategy & decisions
• Provide actionable insights to improve conversion rates, ATV, and customer experience
• Support cross-functional collaboration with data-driven recommendations
• Ensure data and GDPR compliance, including maintaining process documentation and work instrcutions to align with Diageo internal audit processes
• Act as the key contact for ticketing-related queries across Brand Homes
• Work closely with Marketing, Business Development, Global Websites, Customer Service and Regional Brand Home teams, as well as external agencies
• Support B2B and B2C troubleshooting and act as an escalation point for system issues
• Manage relationships with ticketing provider and web agencies (e.g. BAU calls, issue tracking)
• Work closely with central Finance teams to support reconciliation processes and ensure accuracy and integrity of revenue reporting
• Track and manage system issues using project management tools (e.g. Microsoft Planner, Jira, etc)
• Maintain Standard Operating Processes (SOPs) and ensure adoption of best practices across teams
• Act as our internal subject matter expert on Ticketing through:
• Roadmap planning, system enhancements, and new feature implementation; collaboration with the Irish Brand Homes team to create a ticketing Centre of Excellence
• Create training materials and documentation for internal teams to drive adoption, surface system challenges, and proactively identify training needs

• End Date: May 24, 2026