Senior Marketing Analyst, Jagex
+ Discretionary annual performance bonus
More information about location
Video game studio
Open for applications
Video game studio
501-1000 employees
Open for applications
+ Discretionary annual performance bonus
More information about location
501-1000 employees
Company mission
To make forever games that connect and inspire players all around the world.
Role
Who you are
- Proven experience in an analytical role within marketing, ideally in a data-driven, performance focused environment
- Solid understanding of performance marketing principles, marketing channels, and campaign optimisation
- Demonstrated ability to translate data into actionable insights and present them effectively
- Working skill in SQL and a statistics language (e.g. Python or R)
- Experience with dash-boarding software (e.g.Tableau or Power BI)
- Experience automating data processes to minimise manual effort
- Experience with Microsoft Excel
- Strong domain knowledge in assessing digital products, working in an analytics environment in core statistical modelling and toolsets
What the job involves
- As a Senior Marketing Analyst (12–14 month maternity cover), you’ll help shape data-led strategies that power player acquisition, engagement, and retention across the RuneScape franchise and beyond
- You’ll act as a subject matter expert, delivering impactful insights, scalable reporting solutions, and performance analysis that guide key marketing decisions
- You’ll also support improvements in analytics processes and contribute to team development through knowledge sharing and best-practice guidance
- Providing actionable market and player insights to address key strategic and tactical questions
- Tracking, reporting, and analysing the performance of digital marketing activities, ad-hoc requests, and automated reporting.
- Analyses external and internal player data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software tools
- Analyses A/B and multi-variate tests, communicate results and provide recommendations
- Analyse paid media campaign data to uncover insights and drive data-led recommendations that improve performance and guide budget decisions using a variety of data sources
- Collaborate with Digital Marketing team to direct ambiguous questions or metrics into impactful analysis
- Present analysis conclusions to business stakeholders in a clear and practical way
- Partner with data engineering to manage data requirements such as schema requirements and data format to support high-quality deliverables
- Conduct effective analysis while adhering version control, documentation, and reproduction
Our take
Founded in 2000, Jagex is the video game studio behind the RuneScape titles. It is one of the largest British video game studios, having ammased 2.4 million active subscribers, one million free-to-play users, and over 300 million lifetime RuneScape accounts.
Jagex specialises in "forever games", in which players can continue to discover new experiences and challenges without ever reaching an end. RuneScape is a perfect example of this approach, still receiving updates over twenty years after its initial release.
On top of the RuneScape franchise, the company's acquisition of Gamepires brought titles such as SCUM under the company's banner, which it is also working to make into a forever game. It also acquired Pipeworks - adding a Games-as-a-Service platform to its broadening portfolio.
In 2024, it was announced that Jagex would be bought by CVC Capital Partners and Haveli Investments. This represents a move that will position it well to pursue creating more new and innovative player experiences in the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Private Healthcare, including Dental Plan
- £75 Monthly Energy Allowance (paid on top of your salary)
- Generous Pension Contributions
- Free Gym Membership
- Employee Assistance Programme & Onsite Counselling
- Life Insurance X4 your Salary
- Income Protection 75% Salary
- Annual performance bonus & Pay Reviews
- Enhanced Maternity and Paternity - from day 1
- 25 days annual leave +Bank holidays (Increasing by 1 day per year of service up to 30 days)
- Flexible Working Hours
- Flash Bonuses
Company HQ
Milton, UK
Leadership
Phil Mansell
(CEO)Has worked at Jagex since 2011, beginning as Lead Designer then transitioning through roles to become VP of Studios then CEO. Also former Board Member for Ukie and Lead Designer at Climax and Sony Computer Entertainment Europe.
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