Senior HR Business Partner, Affinity

Maternity Coverage

CA$83-124.4k

Mid and Senior level
Remote from Canada
Affinity

Relationship intelligence company

Job no longer available

Affinity

Relationship intelligence company

201-500 employees

B2BArtificial IntelligenceSaaSData AnalysisSales

Job no longer available

CA$83-124.4k

Mid and Senior level
Remote from Canada

201-500 employees

B2BArtificial IntelligenceSaaSData AnalysisSales

Company mission

To create a world where anyone can cultivate and fully harness their network to succeed, by building a new kind of infrastructure to power all relationship-driven industries and applications.

Company mission

To create a world where anyone can cultivate and fully harness their network to succeed, by building a new kind of infrastructure to power all relationship-driven industries and applications.

Led by a woman
Top investors

93% employee growth in 12 months

Our take

Up to 90% of company profiles in traditional customer relationship management systems (CRMs) are incomplete or out-of-date, causing missed sales opportunities and wasted time. Affinity exists to change this state of affairs, using AI to analyse a company's communications and interactions to provide the most accurate profile possible, powering sales and excellent customer relationships.

While other modern CRMs exist, few of them are able to automate data input on the scale of Affinity, which has processed around 20 trillion emails and hundreds of thousands of calendar events to date. It also focuses on industries that are underserved in the CRM sector, including investment banking and real estate. This has grown it a client base of more than 3,000 customers including major enterprises such as Bain Capital Ventures, Nike and Twilio.

Affinity is focusing on expanding its sales, marketing, and engineering teams to grow its customer base and develop new products. As companies look to both improve the performance of their sales teams and reduce costs in manual data entry, Affinity's product is likely to remain extremely popular.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Health insurance
  • Grocery allowance
  • Wellness allowance
  • Flexible PTO
  • Education budget
  • Retirement options

Funding (last 2 of 4 rounds)

Sep 2021

$80m

SERIES C

Feb 2019

$26.5m

SERIES B

Total funding: $122.5m

This company has top investors

Leadership

Ken joined Affinity in 2024 as CEO. Prior to this, he spent nearly 5 years at Heap as President, COO, and CEO. He also served as the CEO fo Symphony Commerce.

Prior to joining Affinity in 2025, Rebecca worked at Mural as a SVP of Engineering. She also co-founded Caregiven where she served as the CTO of nearly 3 years.

Prior to joining Affinity in 2025, Lindsay was the CMO of Fullstory. She also spent nearly 7 years at Pluralsight, joining as the VP of Product Marketing before becoming the VP of Portfolio Marketing and then CMO.

Prior to joining Affinity in 2024, Adam was an SVP and CM of Codecademy at Skillsoft. He also served as the CFO for Codecademy for nearly 2 years

Andy has been at Affinity since 2019, joining the team as a VP of Product before becoming SVP in 2021 and CPO in 2023.