CRM Marketing Specialist, SpotHero
$56-70k
+ Discretionary bonus & stock options
More information about location
2 days a week in office
Off-street parking marketplace
Be an early applicant
Off-street parking marketplace
201-500 employees
Be an early applicant
$56-70k
+ Discretionary bonus & stock options
More information about location
2 days a week in office
201-500 employees
Company mission
To simplify finding and booking off-street parking for stress-free travel experiences.
Role
Who you are
- The ideal candidate has strong copywriting skills and can leverage CRM technology and tools to execute high-level communication strategies
- Detail-Oriented - Pays attention to details and learns to understand causes and not just effects
- Creative - Ability to develop something unique that would not naturally evolve on its own, think outside the box
- Communication - Communicates effectively and efficiently both verbally and in writing
- Collaboration - Process of working with multiple individuals to complete a task or achieve a goal
- Customer-Focused - Maintains committed to the SpotHero persona so marketplace brand is sustained
- Project Management - Discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project
- 2+ experience working within a CRM platform such as Braze, Iterable or related systems
- Experience with handlebar or liquid logic for dynamic personalization of marketing communications
- Experience building multi-step journeys based on triggered events and data-driven user segments
- A data-driven approach that uses multi-variant testing to drive improvements
- Familiar and comfortable working with email HTML. CSS knowledge is a plus
- Strong written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams
What the job involves
- SpotHero is seeking a CRM Marketing Specialist to join our growing marketing team. In this role, you will be responsible for building, executing, and analyzing B2C marketing campaigns across several channels including email, in-app, push, and SMS
- This role will join the Campaign team that sits within the Brand Marketing team. You will work closely with other CRM marketers to strategize and coordinate automated and broadcast campaigns within Iterable
- You will work collaboratively with the Design, Content, Product, and Supply team to create compelling and cohesive communications that drive consumer and operator interaction
- Develop and execute CRM campaign strategy and implementation in Iterable for email, push, SMS, and in-app messaging
- Create personalized customer journeys and broadcast emails that provide valuable content and drive reservations
- Create consumer lifecycle journeys and campaigns that focus on retention, engagement and relationship building
- Write copy that is clear, concise, and on-brand for campaigns including those related to promotions, lifestyle, and product marketing
- Test, analyze, report on, and work to establish and align key metrics, including deliverability, open rate, click rate, conversion rate and revenue with company objectives
- Participate in campaign planning sessions, keeping up to date on email and SMS best practices and bring new ideas to the table
Our take
Finding a parking spot is an ever-increasing challenge, that is being solved by SpotHero, a platform which helps people find and book off-road parking across Canada and the US.
SpotHero is evolving with current trends by offering car-sharing and commercial fleet options, alongside partnering with Android Auto to increase its reservations and joining up with the navigation app Waze. It offers services to corporations too, and brings standardization to the otherwise fragmented and often confusing parking industry.
As the only independent off-street parking marketplace in North America, SpotHero has established a robust infrastructure and is expanding its services and coverage. Part of this is in its recent partnership with Google, to integrate marketing reservations into Google Maps. This, along with its existing partnerships with platforms like Apple Maps, puts SpotHero in an exciting spot going forward.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2019
$50m
SERIES D
Sep 2018
$10.1m
SERIES C
Total funding: $117.6m
Company benefits
- Career game changer – A truly unique experience to work for a fast-growing startup in a role with unlimited potential for growth
- Flexible PTO policy and great work/life balance – We value and support each individual team member
- Annual parking stipend – we help people park!
- The opportunity to collaborate with fun, innovative, and passionate people in a casual, yet highly productive atmosphere
- Up to 95% of Medical Premiums, 50% of Dental & Vision Premiums, company-sponsored Life Insurance, 401K, and generous parental leave
Company HQ
Chicago Loop, Chicago, IL
Leadership
Mark Lawrence
(Co-Founder & CEO)Having studied Finance and Spanish at Bradley University, they spent 2 years as a Financial Analyst at Bank of America, before leaving in July 2010. That October, they founded SpotHero as CEO.
Larry Kiss
(Co-Founder & Chief Architect Officer)Having started their career at Advanced Micro Devices, they then worked at Motorola for 3 years and also as a Freelance Developer. They co-founded SpotHero with Mark, before co-founding iNotary in March 2011, where they worked as CTO for a year.
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