Performance Marketing Manager, CarTrawler
Social, SEO - 12 months FTC
Car rental & mobility solutions
Be an early applicant
Car rental & mobility solutions
201-500 employees
Be an early applicant
201-500 employees
Company mission
To enable the world's leading brands in travel to offer better transport services to their customers.
Role
Who you are
- 4+ years in a digital marketing role
- Proven experience in managing multi-channel digital marketing campaigns
- Strong understanding of SEO paid and organic social, and affiliate marketing strategies
- Proficiency with digital marketing tools and platforms (e.g. Meta Ads Manager, Google Analytics, Semrush)
- Excellent communication and stakeholder management skills
- Ability to lead projects independently, manage multiple priorities, and deliver results in a fast-paced environment
- The ideal candidate will bring strategic thinking, hands-on expertise, and a collaborative mindset to elevate our digital presence and performance
Desirable
- Previous experience in the travel or e-commerce sector
- Strong analytical skills, with the ability to interpret data and provide actionable insights
What the job involves
- Lead the planning, execution, and optimisation of digital marketing strategies across SEO, paid and organic social media, and affiliate marketing
- Drive online visibility, customer acquisition, and revenue growth
- The ideal candidate will bring strategic thinking, hands-on expertise, and a collaborative mindset to elevate our digital presence and performance
- Reporting to: Commercial Manager
- Develop and lead the overall digital marketing strategy, ensuring alignment with business objectives and commercial goals
- Oversee the creation and optimisation of SEO content, including landing pages, blog posts, and metadata, to improve search engine rankings and drive organic traffic
- Manage and scale paid social media campaigns across platforms such as Facebook, and Instagram, including budget management, creative direction, and performance analysis
- Grow and engage our organic social media presence through strategic content planning and community management
- Lead affiliate marketing efforts, including partner engagement, campaign planning, and onboarding of new direct affiliates to expand our network
- Analyse and report on the performance of all digital marketing channels, using data to inform decisions and identify opportunities for growth
- Collaborate cross-functionally with internal teams (e.g. Product, Design, Tech) to ensure cohesive and integrated marketing efforts
- Stay ahead of digital marketing trends, tools, and best practices to ensure our strategies remain innovative and competitive
Our take
CarTrawler provides car rental and mobility solutions to travel industry players, enabling them to supplement their revenue and improve the experiences of their customers. It runs what is essentially a B2B marketplace for car rentals, through which airlines and travel agents can offer their clients end-to-end travel options.
Like many of its travel industry peers, the company has felt the pinch in recent years due to the after-effects of the pandemic and the cost-of-living crisis. Despite this, CarTrawler has remained positive that it can capture further success in the new-look economy. It has continued to pursue new partnerships and expand its North American presence, already boasting a network of key players including United Airlines, easyJet, Uber, Emirates and Hotels.com.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (1 round)
May 2020
$117.3m
GROWTH EQUITY VC
Total funding: $117.3m
Company benefits
- 25 days annual leave, plus company days
- “Friday Unplugged” – last Friday of every month we have a half-day mental health break day
- Maternity & paternity leave, wedding leave & parents leave
- Bespoke career pathing platform
- Online behavioural & technical academy
- Diversity, Inclusion & Belonging seminars
- Hybrid working model
- Modern, open plan offices just a stone’s throw from Dublin City Centre
- Chill Out Room – designed to give our employees a relaxation space during their work day
- Free weekly yoga classes, VHI online fitness classes, weekly tennis, running and 5-a-side football
- Charity runs
- Pension scheme
- Comprehensive VHI health insurance
- In-house health screenings
- Optional flu vaccinations
- Income protection & life assurance
- New mothers’ lactation room
- We have several employee cohorts across the business that you can become a part of, such as Sports and Social Club, Corporate Social Responsibility Committee, Engagement Champion Network, etc
- Travel Tax Saver Schemes for rail and bus
- On-demand ride-hailing app with discounts exclusively for CarTrawler employees
- Bike to Work scheme and secure bike storage
Company HQ
Farranboley, Dublin, Ireland
Leadership
Peter O'Donovan
(CEO)Previously the COO of Cartrawler, CPO at Paddy Power and Betfair and Non-Exec Director at Mick's Garage.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 14 more jobs at CarTrawler