Performance Marketing Manager, CarTrawler

• 4+ years in a digital marketing role
• Proven experience in managing multi-channel digital marketing campaigns
• Strong understanding of SEO paid and organic social, and affiliate marketing strategies
• Proficiency with digital marketing tools and platforms (e.g. Meta Ads Manager, Google Analytics, Semrush)
• Excellent communication and stakeholder management skills
• Ability to lead projects independently, manage multiple priorities, and deliver results in a fast-paced environment
• The ideal candidate will bring strategic thinking, hands-on expertise, and a collaborative mindset to elevate our digital presence and performance

Desirable

• Lead the planning, execution, and optimisation of digital marketing strategies across SEO, paid and organic social media, and affiliate marketing
• Drive online visibility, customer acquisition, and revenue growth
• The ideal candidate will bring strategic thinking, hands-on expertise, and a collaborative mindset to elevate our digital presence and performance
• Reporting to: Commercial Manager
• Develop and lead the overall digital marketing strategy, ensuring alignment with business objectives and commercial goals
• Oversee the creation and optimisation of SEO content, including landing pages, blog posts, and metadata, to improve search engine rankings and drive organic traffic
• Manage and scale paid social media campaigns across platforms such as Facebook, and Instagram, including budget management, creative direction, and performance analysis
• Grow and engage our organic social media presence through strategic content planning and community management
• Lead affiliate marketing efforts, including partner engagement, campaign planning, and onboarding of new direct affiliates to expand our network
• Analyse and report on the performance of all digital marketing channels, using data to inform decisions and identify opportunities for growth
• Collaborate cross-functionally with internal teams (e.g. Product, Design, Tech) to ensure cohesive and integrated marketing efforts
• Stay ahead of digital marketing trends, tools, and best practices to ensure our strategies remain innovative and competitive