Principal Business Manager, Mission Lane
Growth
$118-125.5k
OTE
More information about location
Providing access to fair and clean credit
Open for applications
Providing access to fair and clean credit
201-500 employees
Open for applications
$118-125.5k
OTE
More information about location
201-500 employees
Company mission
To revolutionize access to financial tools in credit, debit, and beyond to pave a clear way forwards for millions of Americans.
Role
Who you are
- Proven ability to problem solve end-to-end: from framing the question and forming a hypothesis, to analyzing the data, to communicating and debating the answer with other stakeholders
- Familiarity with SQL, python, or other tools for data analysis
- 3+ years of experience in a highly analytical role
- Bachelor’s or Masters in Economics, Finance, Engineering, Mathematics, or similar quantitative field with record of strong academic performance
Desirable
- Experience doing analytical work with credit cards or other consumer lending products
- Some hands-on experience owning one or more marketing channels such as direct mail, affiliate partnerships, digital and social platforms, email, traditional or other
- Experience helping scale a business in a fast-paced startup environment
- Expertise in SQL and/or Python
What the job involves
- As a Business Manager, your role will be as an individual contributor and leader on the Customer Growth team
- This team is responsible for driving the growth of the business by adding new customers, launching new marketing channels, and optimizing our marketing strategies, all while staying true to our mission
- You will be expected to use data driven analytics to optimize how we acquire customers, manage our channels, and make investment decisions
- Own the marketing activities and performance metrics in one or more marketing channels used for customer acquisition
- Analyze campaign performance data to inform marketing strategy, optimize targeting, and improve product offerings to prospective customers
- Optimize current acquisition strategies in response to customer behavior and changing marketplace conditions, leveraging first party and third party data sources to inform decisions
- Enable long-term growth by pushing forward our testing agenda to invest in future growth capacity. You will explore growth levers such as product pricing, targeting, marketing messages and formats, and conversion on our website amongst others opportunities to build your roadmap
- Work cross-functionally across Mission Lane’s partner teams to improve profitability by refining creative strategy, pricing, targeting, and the end-to-end customer journey.. You will partner with our Product, Data Science, and Credit teams, as well as members of the senior leadership team
Our take
The world of credit can be a murky place, however, companies such as Mission Lane are being established to bring clarity to the industry. The fintech company aims to help people with low credit build their scores and improve their financial lives – this comprises an estimated 100 million people in the US.
Originally a spinoff from the fintech company LendUp, Mission Lane fits a similar mold to larger credit cards startups such as Petal, Tally, and Brex. It uses advanced technology and machine learning to expand credit access.
Despite the global pandemic providing an uncertain backdrop, Mission Lane saw more than 100% revenue growth in its early years. More recently, it strengthened its position in the market by expanding its partnership with Plaid, working together to offer additional connected solutions to underbanked customers. With these developments, Mission Lane remains well-positioned to drive financial inclusion and support for underserved communities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2022
$150m
LATE VC
Oct 2021
$150m
LATE VC
Total funding: $707.2m
Company benefits
- Work: Join an engaging culture with access to training programs and advancement opportunities
- Life: Get full health, dental, and vision benefits, FSA, paid parental leave, and 401k Company Match
- Balance: Enjoy generous PTO, flexible schedules, a Calm App subscription, and more
Company HQ
Gravel Hill, Richmond, VA
Articles
Leadership
Brandon Black
(CEO)Prior to Mission Lane, there worked at Encore Capital Group for over 15 years, while there they served as the COO, President, and CEO. The also served as the Vice President of Risk Operations at Capital One Financial Services for 2 years.
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